Alex2024-08-16T02:35:33+00:00Nykaa, an Indian beauty, fashion, and wellness brand, stands at a valuation of $6.48 Billion in August 2024. The brand had its humble inception in 2012. Back then its growth was modest but from 2018 it has registered exponential growth.
What do you think could be the potential reason behind this growth?
Back in 2018, Nykaa started collaborating with niche influencers. These influencers, who are highly authoritative and authentic in their content created a massive awareness campaign. They created various How-to, product...