11 Best Email Marketing Software in 2026 (Top Tools Compared)

Email marketing is one of the most effective ways to reach your audience, build lasting relationships, and drive measurable results. Unlike social media platforms, where algorithms control visibility, emails land directly in your subscribers’ inboxes, giving you complete control over your message.

The best email marketing software goes beyond simply sending emails. It includes automation, analytics, and creative tools that help you design engaging campaigns, personalize content at scale, and track performance effortlessly.

Below are the top email marketing software options for 2026, each offering unique strengths, features, and benefits to support different business needs.

1. Mailmodo

Mailmodo is an AI-powered email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.

Key Features:

• AI Email Assistant: Start your email marketing journey with AI. Get campaign strategies, subject lines, and contextual copy suggestions by simply typing the prompt.
• AI-Powered content generation: Optimize subject lines, pre-headers, and email copy.
• AI-powered email template generator to create polished, on-brand templates in minutes, no code needed.
• Drag-and-drop email builder: Design responsive emails without coding.
• AI Automated workflows: Set up AI automated email journeys with prebuilt templates.
• Smart segmentation: Target audiences based on behavior and demographics.
• Managed deliverability: Ensure high inbox placement rates.

Pricing:

Plan	Pricing
Free	$0/month
Lite	$39/month
Pro	$79/month
Max	$159/month

2. Mailchimp

Mailchimp is a widely used platform known for its user-friendly interface and scalability. It works well for small businesses and startups looking to create, automate, and analyze email campaigns with ease.

Key Features:

• Email templates: Access a variety of pre-designed templates.
• Automation: Set up automated email sequences.
• Segmentation: Target audiences based on behavior and demographics.
• Analytics: Monitor campaign performance with detailed reports.
• Integrations: Connect with third-party applications.
• Landing pages: Create custom landing pages for campaigns.

Pricing:

Plan	Pricing
Free	$0/month
Essentials	$5/month
Standard	$7/month
Premium	$138/month

3. ActiveCampaign

ActiveCampaign combines email marketing, automation, and CRM functionalities. It is best for businesses that want to create personalized customer experiences using advanced automation, segmentation, and lead scoring.

Key Features:

• Automation workflows: Create complex automation sequences.
• CRM integration: Manage customer relationships and sales pipelines.
• Segmentation: Target audiences based on behavior and demographics.
• Analytics: Gain insights into campaign performance.
• SMS marketing: Send SMS messages as part of campaigns.
• Lead scoring: Prioritize leads based on engagement.

Pricing (billed annually):

Plan	Pricing
Starter	$15/month
Plus	$49/month
Pro	$79/month
Enterprise	$145/month

4. Brevo

Brevo is an all-in-one platform that integrates email, SMS, WhatsApp, and CRM functionalities. It is suitable for small businesses looking to manage multi-channel marketing campaigns from a single platform.

Key Features:

• Multi-channel marketing: Manage email, SMS, WhatsApp, and push notifications.
• Drag-and-drop editor: Create responsive emails with a user-friendly interface.
• Automation workflows: Set up automated campaigns based on customer behavior.
• CRM integration: Manage customer relationships and track interactions.
• Advanced analytics: Gain insights into campaign performance.
• Transactional emails: Send order confirmations, password resets, and more.

Pricing:

Plan	Pricing
Free	$0/month
Starter	$7/month
Business	$15/month
Enterprise	Custom

5. HubSpot Marketing Hub

HubSpot Marketing Hub is an inbound marketing platform with email marketing, automation, and CRM tools. It works well for businesses looking to unify marketing and sales efforts and track performance across campaigns.

Key Features:

• Email marketing: Create and send professional emails.
• Marketing automation: Build workflows to nurture leads.
• CRM integration: Access unified customer data.
• Analytics: Monitor campaign performance and ROI.
• Lead management: Track, segment, and prioritize leads.
• Personalization: Customize emails based on customer behavior.

Pricing:

Plan	Pricing
Free	$0/month
Starter	$65/month
Professional	$324/month
Enterprise	$720/month

6. Constant Contact

Constant Contact is known for its ease of use and strong customer support. It is best for small businesses getting started with email marketing and looking for simple tools to manage campaigns.

Key Features:

• Email templates: Access a variety of customizable templates.
• Automation: Set up automated email sequences.
• Segmentation: Target audiences based on behavior and demographics.
• Analytics: Monitor campaign performance with detailed reports.
• Event marketing: Manage event registrations and RSVPs.
• Social media tools: Schedule and manage social media posts.

Pricing:

Plan	Pricing
Lite	$12/month
Standard	$35/month
Premium	$79/month

7. GetResponse

GetResponse offers email marketing along with landing pages, webinars, and automation workflows. It is ideal for businesses that want to engage their audience across multiple channels.

Key Features:

• Email marketing: Send unlimited emails to your contact list.
• Automation: Create automated email sequences.
• Webinars: Host webinars to engage with your audience.
• Landing pages: Design custom pages for campaigns.
• CRM integration: Manage customer relationships and sales pipelines.
• Analytics: Track campaign performance and engagement.

Pricing:

Plan	Pricing
Starter	$17/month
Marketer	$52/month
Creator	$60/month
Enterprise	Custom

8. MailerLite

MailerLite is a simple, intuitive platform for small businesses seeking affordability and ease of use. It provides essential tools for managing email campaigns without unnecessary complexity.

Key Features:

• Email campaigns: Send unlimited emails.
• Templates: Choose from a variety of customizable templates.
• Automation: Set up automated email sequences.
• Segmentation: Target audiences based on behavior and demographics.
• Landing pages: Design custom pages for campaigns.
• Analytics: Monitor campaign performance.

Pricing:

Plan	Pricing
Free	$0/month
Growing Business	$9/month
Advanced	$18/month

9. Klaviyo

Klaviyo is designed for e-commerce businesses, focusing on advanced segmentation and personalized automation. It integrates with Software like Shopify and WooCommerce, allowing businesses to target customers based on purchase behavior.

Key Features:

• Advanced segmentation: Target customers based on behavior and purchase history.
• Automation workflows: Create automated email flows for campaigns and sales.
• Personalization: Customize content for each subscriber.
• Analytics: Monitor campaign performance and ROI.
• Integrations: Connect with e-commerce Software and CRMs.

Pricing:

Plan	Pricing
Free	$0/month
Paid plans	Starting at $20/month

10. AWeber

AWeber is a reliable platform offering essential email marketing tools. It is suitable for small businesses and entrepreneurs who want a straightforward, proven solution for managing campaigns.

Key Features:

• Email campaigns: Send newsletters and promotional emails.
• Templates: Choose from customizable templates.
• Automation: Set up email sequences to engage subscribers.
• Segmentation: Target audiences for better engagement.
• Analytics: Track open rates, click-throughs, and campaign success.

Pricing:

Plan	Pricing
Free	$0/month
Paid plans	Starting at $19/month

11. Sender

Sender is an intuitive email marketing platform designed to help businesses create, automate, and optimize campaigns with ease. From designing emails to setting up automated workflows, Sender streamlines the process so you can focus on engaging your audience and driving results.

Key Features:

• AI-Assisted Email Creation: Generate subject lines, email copy, and campaign ideas quickly with AI-powered suggestions.
• Drag-and-Drop Email Builder: Craft responsive, on-brand emails effortlessly without coding.
• Automated Workflows: Build customer journeys and triggered campaigns to engage subscribers at the right time.
• Segmentation and Personalization: Target audiences based on behavior, demographics, and engagement to increase conversions.
• Analytics and Reporting: Track campaign performance and optimize for better results.
• Deliverability Management: Maximize inbox placement and ensure your emails reach the audience.

Pricing:

Plan	Pricing
Free	$0/month
Starter	$11/month
Pro	$39/month
Enterprise	Custom pricing

Lessons and tips for choosing the right platform

• Think about what you want to do: send newsletters, set up automation, or try interactive campaigns.
• Keep your budget in mind, especially as your email list grows and pricing changes.
• Check if the platform integrates with tools you already use, like your CRM or e-commerce software.
• Make sure it’s easy to use; your team should be able to create and send campaigns without a hassle.
• Look at deliverability rates and the quality of customer support.

Conclusion

The best email marketing platform for your small business isn’t the most expensive—it’s the one that aligns with your goals, scales as you grow, and makes it easier to connect with your customers.

Some platforms focus on simplicity for beginners, others offer powerful automation for advanced workflows, while a few stand out with interactive and engaging email experiences. Start with a free plan or trial, test a few options, and choose the solution that delivers real, measurable results for your business.