18 Essential Accessibility Changes to Enhance Website Growth

Acting ethically in today’s digital world involves spending time on making the website usable for physically differently-abled users, but that is also as important from the business perspective. There is no doubt that accessible websites foster and capture more users, including disabled ones. In a tough competitive market like Dubai where businesses are competing on what new strategies or techniques they might employ to escalate their online marketing positions, resolving accessibility challenges becomes paramount. For companies intending to have a user-friendly and a search engine friendly website, working with an SEO agency in Dubai is a must. These agencies have the required information and skills to perform detailed web accessibility compliance audits, change all required elements in relation to web accessibility legislation, and consequently increase the organic traffic to the website. Now, Accessibility is no longer an issue of compliance burden, but rather a market recovery avenue to build a strong brand.

Understanding the Importance of Accessibility

A website can have positive implications from the following accessibilities:

Wider Markets: There is a wider potential market, including disabled persons.

Better User Experience: Most of the time, visitors to the website benefit from any accessibility features that are implemented.

Better SEO: Websites with better accessibility are preferred by search engines.

Standards: The website meets certain stipulations and thus, the chance of legal issues is lower.

Positive Brand Image: Putting inclusivity into action enhances brand reputation while winning over more customers in the long run.

18 Essential Accessibility Changes

1. Semantic HTML: Include semantic HTML tags to the content for better screen reader navigation and comprehension.
2. Images’ Alternative Texts: Describe all images in alt texts to communicate their meaning to those who are unable to see them.
3. Keyboard Usability: Make certain that any action on the website can be performed with a keyboard.
4. Navigation Structure: Develop and maintain an easy navigation system to allow users to search for information without difficulty.
5. Font Size and Line Spacing: Employ appropriate font size and spacing between lines to make the writing more understandable.
6. Contrast of Colors: Provide sufficient changes in color between writing and the background for users who have sight impairments.
7. Descriptive Text for Links: Provide a meaningful link text that do not confuse the users as to what the linked text is leading to.
8. Labels in Forms: Mark the boxes properly in the form so that the user understands what is expected of him.
9. Dealing with Errors: Provide useful error messages upon form submission and not vague ones.
10. Captions and Transcripts of Videos: Provide captions for the videos and transcripts for the non-video audio material.
11. Text Resizing: Give page visitors the permission to change text sizes without disturbing the layout.
12. Focus Indicators, Use focus indicators to identify the selected element of focus for the user.
13. Avoid flashing or strobing content that may evokeseizures, flashing or strobes content.
14. Create Headings With Consistent Structure, Maintain a consistent heading structure to the content with an H1, H2 , H3 and so on.
15. Skip Navigation Links, Provide skip navigation links that allow the user to skip over repetitive content.
16. Accessible PDFs and Documents Ensure that other documents besides web pages like PDFs are accessible.
17. Testing with Screen Readers, Test your website with screen readers regularly for accessibility concerns.
18. Accessible Forms, All forms should be properly structured and easy to navigate.

Many businesses streamline the process of implementing these accessibility changes by working with a digital marketing agency. They have the ability to complete full assessments and adjustments and track the performance over time. Agencies are able to make sure that the site is meeting the accessibility requirements while also integrating with the wider digital marketing strategy. These efforts use digital marketing put together with accessibility to improve the branding and reputation of the business.

Implementing Accessibility in Dubai

Considering the cultural diversity in Dubai, it is important for businesses to understand the importance of website accessibility. Companies that attract a broader customer audience need to consider ensuring that their websites are user-friendly.

The Role of an SEO Agency

Dubai SEO agencies can significantly enhance a website’s accessibility. First, they may:

• Perform accessibility audits.
• Recommend materials for accessibility improvements.
• Make accessibility changes.
• Maintain and monitor website accessibility.
• Confirm that the accessibility changes do not negatively impact SEO results.

A Case in Point

Take the example of a Dubai e-commerce store that made reasonable accessibility changes. They were able to significantly increase their traffic and revenue from users with disabilities. Or perhaps a citizen services website from a local government that made its website more accessible and saw improved usage and satisfaction amongst citizens.

If you want to ensure that your website is designed with accessibility in mind, Then, you may want to consult a professional agency for web designing in Dubai. Such companies know that accessibility compliant coding and design can make a website friendly for everyone, and not just people without disabilities. They can ensure that accessibility requirements are elegantly incorporated into the website’s design to facilitate ease of use for all. Companies that pay attention to accessibility do not just look good socially, but also have vast untapped potential for growth.

Accessibility changes should not be implemented merely to comply with set rules; it should be for enhancing the user experience for everyone. Following these 18 steps will yield tremendous growth for the business’s website and enable a more accessible online presence.