2025’s Must-Have Platforms for Streamlining Operations, Advertising, and Outreach

As businesses navigate the digital-first economy of 2025, the demand for agile, interconnected tools that simplify core operations and boost brand visibility has never been higher. From optimizing internal workflows to running data-driven ad campaigns and managing outreach across multiple channels, brands need platforms that not only deliver functionality but also scale with their goals.

The landscape is rapidly evolving. Artificial intelligence is now embedded in everything from email marketing to supply chain management. Automation tools are reducing manual tasks, freeing up teams to focus on creative and strategic work. At the same time, consumer expectations for personalization and speed mean that businesses must be able to react faster—and smarter—than ever.

Below, we explore key technology trends shaping this shift and the top services making it possible.

The Rise of Unified Platforms Across Departments

In previous years, businesses often operated with siloed systems—separate tools for marketing, sales, customer service, and operations. But in 2025, we’re seeing a shift toward unified platforms that integrate seamlessly across departments. These solutions centralize data, automate handoffs, and provide teams with a real-time view of performance, enabling faster decisions and consistent customer experiences.

This move toward centralization is particularly evident in eCommerce, where platforms are bridging the gap between order management, customer communications, and advertising. Brands now expect their tools to communicate natively or via APIs, and vendors that offer these capabilities are leading the charge.

Automation and AI: Fueling Efficiency and Personalization

Artificial intelligence and automation are no longer optional—they’re foundational. From automating repetitive back-office processes to optimizing ad bidding in real time, AI-driven tools are helping brands do more with less.

For example, AI-generated content is now supporting advertising teams by crafting high-performing product descriptions, email subject lines, and social media posts at scale. In operations, AI is used for predictive analytics, supply chain optimization, and even fraud detection. The shift is clear: tools that can learn and adapt are giving brands a competitive edge.

Data-Driven Outreach and Influencer Collaboration

Influencer marketing and targeted outreach continue to grow as key channels for brand exposure, but the real differentiator in 2025 is data. Platforms that provide audience insights, performance tracking, and partnership automation are now crucial to outreach strategies.

Rather than managing influencer relationships manually, brands are increasingly turning to solutions that help them identify the right partners, track ROI, and ensure compliance across campaigns. Personalization is also central: customers respond best to outreach that’s timely, relevant, and data-informed—something only sophisticated platforms can enable at scale.

Services and Platforms to Watch

m19

m19 is a next-generation Amazon PPC software platform that uses advanced AI to help brands, sellers, and agencies scale profitably on Amazon. Designed with a scientific approach to eCommerce, m19 combines data science, machine learning, and predictive search to eliminate the manual complexity of ad management—empowering users to focus on strategy while the software handles execution.

Trusted by over 5,000 Amazon accounts across 19 marketplaces, m19 delivers measurable results in sales performance, with over €500 million in ad spend managed.

AI-Powered PPC Management for Amazon Sellers & Agencies
m19 offers an end-to-end advertising solution with autopilot PPC optimization, intelligent keyword exploration, daily conversion prediction, and real-time bid adaptation. The platform fine-tunes every campaign based on sales goals, budget constraints, and competitive dynamics, ensuring brand protection and margin control.

Whether you’re managing one product or an entire portfolio, m19’s tools give you a complete view of your account and product performance, helping you make smart, profitable decisions with confidence.

Key Features:

• Autopilot PPC Optimization – Optimize Amazon Sponsored Ads in one click
  
• Top of Search Optimizer – Avoid wasting spend on ASINs with high organic rankings
  
• Keyword Tracker – Identify, track, and capitalize on high-performing keywords
  
• Account 360 Analytics – Get full-funnel performance insights across all campaigns
  
• DSP Reporting – Deepen your Amazon DSP strategy with enriched analytics
  
• Product Timeline Events – Understand how external changes impact performance
  
• Bidding AI – Adjust bids based on real-time competitor data and daily forecasts

SARAL

SARAL is the world’s only InfluencerOS—a powerful, full-stack platform designed to help eCommerce brands build, manage, and scale their influencer and ambassador programs effortlessly. By centralizing influencer discovery, outreach automation, relationship management, affiliate tracking, and performance reporting in one intuitive interface, SARAL eliminates the need for spreadsheets and scattered tools.

Built specifically for DTC founders, CMOs, and influencer managers, SARAL empowers brands to reduce customer acquisition costs, boost loyalty, and create a strong moat by nurturing authentic influencer communities. With an average ROAS of 5.12x (and median ROAS of 7.68x), it’s a platform built for measurable impact.

Key Features:

• Influencer Discovery: Find and filter creators that match your brand’s niche and vibe
  
• Outreach Automation: Send personalized seeding emails at scale
  
• Affiliate Tracking: Monitor sales and payouts in one place
  
• Relationship Management: Track campaign stages and nurture connections
  
• Performance Insights: Access streamlined reporting without the clutter

Why SARAL Stands Out:

• Built for modern eCommerce brands
  
• Chrome extension for seamless influencer discovery
  
• Suggested rate calculator to streamline negotiations
  
• No bloat—just the tools you actually need
  
• One unified dashboard to manage campaigns from A to Z

Spacebring

Spacebring speeds up coworking space management by automating tedious tasks, increasing efficiency, and boosting member retention. Built with automation, usability, and scalability in mind, Spacebring helps coworking operators—from boutique studios to enterprise-level hubs—run their spaces more efficiently while fostering stronger communities.

With over 500 coworking spaces in 50+ countries, Spacebring is trusted by global names like Google for Startups, Impact Hub, Creative States, and City Space. The platform supports more than 140,000 users and maintains a stellar 4.8/5 rating across Capterra, GetApp, and Software Advice.

Key Capabilities:

• Unified Platform: Manage bookings, billing, memberships, and communications in one sleek interface
  
• Equipment Booking: Newly launched feature for managing shared equipment alongside desks, rooms, and parking
  
• Automated Operations: From invoicing and access control to subscription renewals and payment collection
  
• Customer Engagement Tools: Built-in community feed, 1:1 chats, branded notifications, and event registration
  
• Self-Service Model: 95% of users book rooms themselves through the branded member portal and mobile app
  
• White-Label Branding: Offer your members a seamless, on-brand digital experience across platforms
  
• 24/7 Availability: Enable bookings and space access anytime without staff intervention
  

Integrations:

Spacebring connects with thousands of third-party tools including payment gateways, Google Calendar, Wi-Fi, printing, and marketing platforms. For custom workflows, it also offers a robust API and Zapier support.

Proven Impact:

• Huna Works: 114% growth in members and 63% revenue increase
  
• GoNetworking: 87% automated payments and 80% member growth
  
• ATL Sound Factory: Doubled bookings and saved 17 hours per month

Amasty

Amasty is a leading Magento and eCommerce solutions provider, trusted by over 125,000 businesses worldwide. With more than 300 extensions, a strong track record in customer satisfaction, and over 16 years in the industry, Amasty offers scalable, secure, and high-quality tools designed to help online merchants enhance performance, drive conversions, and simplify complex processes across Magento and Shopify platforms.

Best known for its powerful Magento 2 extensions—including SEO Toolkit, One Step Checkout Pro, and Improved Layered Navigation—Amasty enables store owners to upgrade their online experiences with plug-and-play modules that are Hyvä-compatible, performance-tested, and backed by 96% CSAT scores. Their solutions have helped major global brands such as Nike, eBay, Canon, and Nestlé optimize operations and boost KPIs.

Beyond extensions, Amasty offers custom development services, Magento-to-Shopify migration, optimization consulting, and Shopify app development, making it a one-stop partner for growth-focused eCommerce businesses.

Key Features & Highlights:

• Magento 2 Extensions: 300+ ready-to-use modules to customize store features, checkout, navigation, SEO, marketing, and more
  
• Performance-Driven: Clients report results like 40% reduction in cart abandonment and 27% increase in purchases
  
• Shopify Apps & Development: Expanding services into Shopify, BigCommerce, and Wix
  
• Hyvä & WCAG Compatibility: 100+ modules made compatible with Hyvä themes and WCAG 2.1 AA accessibility standards
  
• Enterprise Services: Magento optimization, custom features, and full platform upgrades
  
• Customer Success Focus: Fast support, partner programs, loyalty incentives, and detailed user guides
  
• Security & Compliance: Full commitment to data protection, ethical standards, and GDPR-compliant practices
  

Best Suited For:
Amasty is ideal for mid-to-large-scale eCommerce businesses using Magento 2 or Shopify, especially those in retail, consumer electronics, fashion, and B2B sectors. Agencies and development partners looking for a dependable extension provider also find lasting value in Amasty’s partnership programs and support ecosystem.

Eskimi

Eskimi is a global, full-stack creative and media tech platform that helps brands and agencies deliver high-impact advertising. With 18+ years of experience and teams across 30+ countries, Eskimi combines local expertise with global scale to drive real results. The platform offers data-driven creatives that capture attention, premium local supply, and advanced audience targeting. Whether you run campaigns on Eskimi’s DSP or another DSP of your choice, Eskimi provides the tools you need for smarter, more effective advertising.

Why Eskimi Stands Out:

• 2,500+ targeting options for precise audience reach
• Direct access to trusted local publishers
• Ready-to-go custom creatives to pitch smarter
• Rich Media Builder to transform static ads into interactive experiences
• Supply path optimization for better cost-efficiency
• Attention tracking and creative performance optimization

Key Highlights:

• Advanced audience targeting
• Quality supply
• Innovative creatives
• Transparent reporting 

Why These Platforms Matter More Than Ever

As the pace of change accelerates, businesses in 2025 must lean on technology that enables speed, scale, and insight. The platforms listed above are not just tools—they’re growth enablers. They help brands automate the routine, refine their strategies with real-time data, and stay connected with audiences across multiple channels.

What defines this era is not just digital transformation but intelligent transformation. The ability to streamline complex processes, personalize outreach, and manage campaigns from a single source of truth is quickly becoming the standard rather than the exception.

Looking ahead, the brands that win will be the ones that choose the right tools—and use them not just to keep up, but to lead.