Leveraging SEO Reseller Programs to Enhance Your WordPress Site’s Visibility
Is your WordPress website struggling to gain visibility on search engines? If yes, this blog post is specially crafted for you.
The Internet currently boasts over 1.09 billion websites, as per Forbes, making online visibility almost impossible without proper SEO techniques.
And get this: With a new website joining the pool every 3 seconds, the competition is bound only to intensify.
The gist? It’s simple: If you’re yet to invest in enhancing your online visibility, you indeed are on the path to your downfall.
But not any longer.
In this article, we’ll help you know how you can make the most out of SEO reseller programs to give your WordPress visibility an immense boost, so let’s dive right into it!
What Is an SEO Reseller?
An SEO Reseller is simply an agency that offers a wide range of SEO services to clients. Usually, this agency encompasses a team of trusted SEO veterans who promise to run successful SEO campaigns for clients acquiring their services.
It is much like the regular SEO companies, only that SEO resellers can white-label their services, which is why they’re sometimes referred to as white-label SEO resellers.
That’s to say, SEO resellers, besides improving your website’s performance on search engines, can deliver SEO services that you can rebrand as your own. In other words, if your clients need SEO-related services, you can outsource that task to an SEO reseller agency and present the work as your own.
This strategy allows you to provide SEO services to your clients without maintaining an in-house SEO team or acquiring the necessary resources. Plus, it lets you benefit from the SEO services offered to your clients without being directly involved in rendering the actual SEO service.
Why Do You Need SEO For Your WordPress Visibility?
Before we get ahead of ourselves, let’s first explain why seeking an SEO service is good in the first place.
For starters, SEO isn’t something any forward-looking website owner can afford to overlook.
You see, Google gets 99,000 searches every second, which sums up to about 8.55 billion every day.
And guess what — only 0.63% of all clicks emanating from these searches happen on the second page of the Search Engine Result Pages (SERPs). In fact, 69.1% of all clicks go into the first 5 results of any SERPs — making it clear that visibility matters greatly in the online arena.
That’s where SEO comes in. A good SEO service helps improve your site ranking on search engines, resulting in improved website visibility and, consequently, higher traffic and greater conversion.
Benefits of Choosing An SEO Reseller for Your WordPress Visibility
Now, as a WordPress website owner, there are many reasons you will need to partner with an SEO reseller.
Let’s look at the main ones:
1. Outsourcing SEO Is Cost Effective
SEO is expensive, and maintaining an in-house team is no easy feat. Usually, an SEO specialist will require you to part with about $65,000 every year. And apparently, you won’t need one, meaning that this figure can grow to hundreds.
Adding other costs that come with an in-house SEO team, such as expenses on training, turnover, and acquiring the right technology for the job, makes this option very expensive, whether in the short term or long haul.
That’s where the need to outsource the service comes in. When outsourcing the service to a white-label SEO company, you’ll need to spend about $2500 to $7500 per month, and unlike having an in-house team, outsourcing doesn’t come with any additional costs.
2. Access to Expertise and Resources
Running a successful SEO campaign has nothing to do with luck. It’s about expertise. If you don’t know how to make a website rank, then there’s no chance of you climbing to the top.
SEO resellers bring in this expertise. With SEO being their primary business, they understand what’s needed to make a WordPress website rank high on search engines.
Plus, SEO resellers are always investing in upgrading their technology and knowledge, so they’re more likely to attain success in the campaign compared to your in-house SEO team.
3. Time-Saving
Climbing up the ranks on SERPs requires consistency and patience. By handing over the responsibility to external SEO experts, you can free up time to focus on your core business activities. And with a team of experts handling the SEO aspect, you can be sure of success in that area as you divert your energy to core business activities.
4. Scalability
One of the advantages of working with an SEO reseller agency is that they’re more flexible than an in-house team when it comes to accommodating changes happening in your business. That means as your business grows, it’s easier for the agency to adopt strategies that can support its growth and sustain its visibility.
How SEO Reseller Programs Can Enhance WordPress Site Visibility
To improve your website visibility on the search engines, SEO Reseller programs will help you with several tasks:
1. Keyword Research
Keywords are the search terms used by scrollers when looking for something online. For your website to be visible, you must know what keywords to use in your content and how to use them.
Getting these terms may sound easy, but it actually isn’t. A recent study by Ahrefs shows that a staggering 94% of search terms get as low as ten or even fewer searches every month.
Using their expertise and advanced tools, an SEO Reseller agency will help pinpoint lucrative keywords, increasing the chances of success. They will also help you create good content that ranks well on the search engines.
2. Content Writing
Content is one of Google’s top 3 ranking factors. Usually, SEO resellers have a well-experienced content creation team that knows how to create SEO-friendly content that exhibits a high degree of experience, expertise, authoritativeness, and trust (E-E-A-T).
3. On-Page Optimization
On-page optimization involves optimizing different elements on your web pages. That includes title tags, meta descriptions, images, and internal links. SEO Resellers can help optimize these elements to improve your website’s visibility and ranking on search engines.
4. Link Building & Off-Page SEO
Link building is an indispensable part when it comes to improving the visibility of your WordPress content. Backlinks act as a vote of confidence, telling search engines that your content is trustworthy and valuable.
But to succeed here, the right quality presides over quantity. SEO reseller agencies have a large network of bloggers, so it’s easier for them to build authoritative, high-quality backlinks for your website.
Technical SEO Enhancements
Factors such as website speed, URL structure, and website indexing play a big part in determining the performance of your site on search engines.
Let’s take website speed, for instance. 57% of online users will abandon a page if it doesn’t load within 3 seconds. This percentage proliferates the more a website delays to load, underscoring the need to get the technical SEO aspect right.
SEO reseller service providers have all the requisite tools and knowledge to optimize your WordPress site for the best user experience.
5. Local SEO
Shoppers want convenience, which is why “near me” is becoming a popular addition in search terms. A good SEO reseller program should handle the local SEO aspect to help your site become visible to local searchers, even as it focuses on creating global awareness.
6. Monitoring & Reporting
SEO algorithms change rapidly, and to retain relevance in the online arena, you must stay abreast of what’s happening. SEO resellers will perform a periodic assessment of your WordPress website to see if it’s in alignment with the recent market changes. They’ll then make any necessary changes to accommodate the new developments and detail all that in a report.
How To Choose The Right White Label Reseller Agency for Your WordPress Site
Apparently, using SEO Reseller programs can improve the visibility of your WordPress site. But then, you have to choose the right partner if you want to boost your odds of running a successful SEO campaign.
Here are some best practices when choosing who to partner with:
- Choose a partner with a good track record and experience in handling SEO campaigns.
- Check their rating on a third-party site.
- Ask for case studies or references from their past clients.
- Consider their pricing structure, the available packages, and any additional costs that may not be apparent at the time of agreement.
- Ask for information about their team and their expertise in different SEO aspects. Opting for white label SEO services can also be beneficial, as it allows you to offer SEO expertise under your brand while the partner handles the technical aspects behind the scenes.
With these aspects in mind, you can easily find an SEO reseller agency that can help realize the full potential of your WordPress site.
Disadvantages of Outsourcing SEO Services
Despite all the benefits, SEO reseller programs don’t come without their fair share of cons.
Here are some drawbacks you need to be aware of:
- Loss of control: Once you outsource your SEO aspect, you’re losing that part of control to the SEO firm you’re partnering with, which can be a big concern to some businesses.
- Communication challenges: When working with an external party to offer SEO services, more often, information flow won’t be as seamless as using an in-house team.
- Cost: In some instances, working with white-label SEO agencies can be more costly than an in-house team, but this will depend on the agency you choose and the scope of work.
- Quality concerns: No two SEO reseller firms are the same, and the wrong choice can cause more harm than good to your WordPress website and your business at large.
So, as you can see, there are several drawbacks. But then, looking at the benefits of SEO reseller programs, it’s clear that the pros far outweigh the cons.
Conclusion
As the dependency on the online landscape continues to grow, the need for a WordPress site with high visibility and a strong presence on search engines has never been more vital. Thankfully, you can easily gain and retain online visibility by working with an SEO reseller agency. Just ensure that you conduct research well, choose the right partner, and effectively communicate your needs to them if you want to tap into the full potential of your brand.
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