Top 7 Social Media Trends to Watch in 2025

Social media is a really important part of our lives. It’s no longer just a place for posting nice pictures and showcasing your life. These networks are a strong tool for any business.

You can use them to promote your brand and gain more new clients. However, it requires a proper strategy as new trends appear every day.

Want to know what it takes to succeed in 2025? We highlighted the top social media trends you should know about. Check them out below!

1. Short Videos

Short-form videos have been a trend in different social networks for a while, and this tendency won’t stop. Platforms like Instagram and TikTok prove that people prefer quick and entertaining pieces over lengthy videos.

We recommend you concentrate on personalized and interactive clips in 2025. You can use AI and ML algorithms to analyze user behavior and create the best materials. Also you can create instagram reels with AI and tik tok short videos to make them more engaging.

This format is essential to achieve higher engagement. So, you can use it to present

• Product showcases,
• Tutorials,
• Influencer collaborations, etc.

The main goal here is quality and a point that will catch your viewers’ attention. Trending sounds or popular filters can be really helpful in this case.

Also, consider adding a short text to your videos. Many profiles that do this show great results.

Plus, we advise you to use advanced editing instruments and voiceover technology to make your videos more professional.

2. Ephemeral Content

The next thing you should include more often is ephemeral content, like stories. It’s becoming more popular because of its disappearing nature, and most people view it more often than regular posts.

This probably happens because users appreciate the authenticity and urgency of content that vanishes after 24 hours. You can even create quick, engaging stories using a free AI text generator to keep your content fresh and consistent. This year you can use it for

• Behind-the-scenes moments;
• Flash sales;
• Interactive polls;
• Advertising new releases;
• Funny short clips, and more.

This format encourages immediate interaction. People can respond to your stories or ask you questions through a dedicated sticker. Plus, many platforms introduced AI-driven recommendations.

You can also include links and collaborative elements in your stories. For example, Instagram allows your followers to add comments or participate in “Your Turn” challenges.

3. AI Usage

We’ve already mentioned AI technology a few times, so it’s not surprising that it’s also a huge trend.

One of the most significant use cases of this advancement is content generation. These tools can

• Generate posts;
• Generate captions;
• Suggest hashtags;
• Edit videos;
• Produce individual marketing materials, and more.

You may also integrate AI-driven assistants into your social networks. They will handle basic client requests and manage comments. Some of the more advanced alternatives can even analyze customer sentiment and offer faster and more detailed responses.

Not to mention its predictive capabilities. This technology analyzes huge volumes of data and determines trends before they go viral. You can use this information to prepare your social media content ideas and optimize post-scheduling.

Plus, consider using AI for advertising. It can forecast which ads will perform best based on user interests and engagement history. This allows you to make your campaigns more targeted.

4. Creator Economy

Another growing tendency is the creator economy. It’s also not that surprising as influencers and creators are the essence of social media platforms.

More people can monetize their content now. Plus, many platforms offer support to them through

• Subscription models;
• Brand partnerships;
• Digital tipping features.

We expect some improvements in the revenue-sharing models as well. It will allow creators to earn more from ad revenue and sponsored content.

Also, we can’t miss out on the recognition the niche and micro-influencers are getting. They receive more sponsorship opportunities because of their highly engaged community. The authenticity of these creators makes them perfect candidates for UGC.

5. Social Commerce

Social commerce is another huge trend in the social media domain. It is changing how people shop online completely. For example, Instagram Shopping and Facebook Marketplace make it easier to purchase items directly from the feed.

We believe that this tendency will grow even more in 2025 through live shopping events and one-click purchasing options. Basically, you can use these networks as a direct sales channel instead of just a promotion instrument.

You can also make the buying process smoother and more enjoyable for your clients with

• Interactive and shoppable posts;
• Improved virtual try-ons;
• Chatbot assistance with shopping, etc.

Plus, we think more platforms may incorporate cryptocurrency payments and blockchain technology for secure transactions. So, this type of commerce will become safer and more transparent.

6. AR Integration

AR technology is also gaining more recognition in the context of social media. It can change how your followers interact with your content and brand.

You may include AR filters or virtual try-on capabilities in your strategy. This technology can help you make your profile more immersive by using it in

• Product demos;
• Online shopping;
• Content gamification, etc.

Also, you can incorporate AR into advertisements. It will allow people to experience your products before buying them.

Not to mention the storytelling aspect which makes the experience even more interactive. Your followers will have the possibility to interact with characters and environments live. They might even engage with their favorite influencers as avatars.

7. Focus on Mental Health

We also want to mention that people are paying more attention to their mental health right now. Digital wellness is not an exception. So, many platforms are already including features to support mental stability.

We expect to have more improvements in 2025, like

• Better content moderation;
• Screen time reminders;
• AI-driven health suggestions, etc.

You can already see how these networks promote positive interactions by reducing harmful content. Also, users are more aware of mindful habits and healthy online communities.

We notice that mindfulness and meditation materials are becoming more popular. Plus, you can always use features like blocking and feed customization for a more positive experience.

Conclusion

Most people have at least one social media profile. These platforms are a perfect place for personal interactions and business purposes as well. You can use them to promote your brand and find supporters.

It’s essential to keep up with all the trends that appear to stay relevant here. Technological integrations, certain content formats, and many other points are your keys to success.

Hope that you found something useful! Follow these top social media trends in 2025 and you’ll definitely see some improvements in engagement.