Why Branding Matters for New Businesses in Thailand

Could you please think about any products of “Apple”? Whenever we think about an iPhone or any other Apple product, we start thinking that the product would be innovative, premium, and luxurious. That’s the power of branding. It influences the thoughts of the audience about the businesses.

The same thing is applicable to new businesses in Thailand. If you are thinking about Company Registration in Thailand, you must plan for the branding. Proper branding can lead your business to the level you have always dreamed of. We will inform you of some specific importance of why branding matters for new businesses in Thailand. 

5 Main Reasons Why Branding Matters for New Businesses in Thailand

• Customer Recognize Your Business 
• Win Customers
• Build A Positive Impression 
• Increase Revenue
• Positive Words Of Mouth 

1. Customer Recognize Your Business

In 2024, overall digital advertising spending increased 16% more than the previous year. This is going to increase even more this year. Companies are spending billions on advertising and branding. One of the key reasons behind that is customer recognition. Branding is an effective method to make a business popular among potential customers. 

That’s why new businesses must focus on branding to get the recognition. While planning for company registration then you must know about Company registration fee in Thailand, you should develop strategies for branding also. It will create awareness among the Thai audience about your business, products, and services. 

2. Win Customers

The ultimate objective of any new business in Thailand is to get customers. So, how can you win customers for your business in the Thai market? Branding is essential for that. According to the survey, 6 out of 10 Thai customers purchase a product from a brand they trust. 

There is no other alternative than branding to build trust among the audience for new businesses. If you don’t focus on branding, you are just losing the potential opportunity to get customers. That’s why many startups fail to attract targeted audiences to their product. Don’t make this mistake.  

3. Build A Positive Impression 

All sorts of Thai businesses are spending a lot of money on branding. In 2024, 5 billion baht was spent on Skincare product branding. 5 billion baht

Were spent on Automotive digital advertising. Similarly, the numbers are high for other industries as well. One common goal is to build a positive impression about the product. 

When you register a company in Thailand, Thai people are not aware of your business. Branding will inform them about the reasons why they can rely on your products and services. It builds a positive impression for the businesses. The importance is more significant for new businesses in Thailand.

4. Increase Revenue

Branding is directly connected with business revenue. When you spend on advertising only, you are more likely to get the benefit during the advertising period. But branding is about long-term planning and benefits. It will have a big impact on your business revenue. It can help you to get repeat customers. 

So, you will get an advantage to generate more revenue. Also, it’s more profitable to sell a product to existing customers. Overall, it will set a balance on your advertising budget. Would you like to know about how to open a company in Thailand for foreigners? S & F CONSULTING FIRM CO. LTD is available to help you with company registration in Thailand. 

5. Positive Words Of Mouth 

Word of mouth is the best marketing method for a business. You can not directly influence this method. Proper branding can help you to get positive word-of-mouth marketing for your business. For example, ask someone about a Rolls Royce car. Almost everyone will say something positive about the car. 

Even the person who doesn’t own the car will also say positively about the luxury car. But why? Because Rolls-Royce has done their branding in that way. Similarly, you can impress your customers to get positive word of mouth through powerful branding. 

Wrap Up

Do you still have any further confusion on why branding matters for new business in Thailand? When you are looking for business registration in Thailand, you should have a plan for the branding. It will give your business the required attention from your targeted audience.

S & F CONSULTING FIRM CO. LTD is always available for you to provide all required support for Company Registration in Thailand. A highly experienced company formation consultant will provide you with 1 to 1 support for the company formation process, law, duration, cost, and requirements. 

FAQ

Why is branding important for a new business in Thailand?

Branding is important for new businesses in Thailand to inform potential customers why your business is the perfect solution for them. It distinguishes your business from other competitors.

How does branding impact your Thai business?

Branding impacts Thai businesses by creating loyal customers. When you do branding properly, a huge number of targeted audiences will have a positive impression of your business. 

What is the main purpose of branding?

The main purpose of branding is to make targeted customers aware of your business and products. It helps the business to get recognition. Also, it is important to build a positive reputation. 

What are the benefits of branding a business in Thailand?

Improving brand recognition, enhancing customer loyalty, and positive word-of-mouth marketing among Thai people are some crucial benefits of branding a business in Thailand. 

What is branding and its importance?

Branding is the process of creating a unique identity for a business, product, or service. It is important to stand apart from the competitive market and attract potential customers to the business. 

Sources: 

https://www.bangkokpost.com/business/general/2893152/digital-ad-outlay-projected-to-exceed-b30bn-this-year

https://www.statista.com/outlook/amo/advertising/thailand