7 Easy Tips to Make Your Website Work Great on Mobile Phones

According to research, over half of the Internet traffic comes from mobile devices. This means that if your website is not well-optimized to perform seamlessly on mobile devices, you are missing out on a lot of potential traffic. By considering certain mobile-friendly website tips, you can not only help your potential customers easily find your website but also rank higher in the search engines. How? 

Not only do customers, but Google also prioritizes mobile-friendly websites and ranks them based on that factor by using their mobile-first index. So, without a mobile-friendly website, you will not be able to make your website rank well in the search engines. These are some of the reasons why you must make sure that your website is functioning properly on various devices. 

This article will discuss 7 effective tips that you can follow in order to develop a mobile-first website. So, let’s get started. 

7 Effective Tips to Make Your Website Mobile-Friendly

Optimizing your website so that it performs well on various mobile devices does not have to be a difficult process. By implementing a responsive web design, you can ensure that your website is driving enough organic traffic. Here are a few tips on how you can make your website work effectively on mobile devices. 

1. Choose a Responsive Layout 

Layout is the core aspect of a website. Choosing an easy and responsive layout is the primary step towards developing a mobile-friendly website. That is the structure where all your images, texts, and other elements appear. Implementing a responsive layout means all these elements will appear correctly on every screen, irrespective of its size. The block of texts will be easily readable, the buttons will be clickable, and the images and icons will perfectly fit in every screen size.  

Observe the orientation of your screen; it is vertical, right? So, when you are optimizing your website on a horizontal screen, you need to arrange items and content to spread out evenly on the left and right. Make sure to check your website layout on various mobile screens. Having a responsive website can help you enhance your search engine rankings as Google prioritizes mobile-friendly websites more than anything. 

2. Optimize Page Loading Speed

Let’s be real. No one likes a slow website. Your website’s loading speed has a huge impact not only on your user experience but also on your SEO performance. This is one of the most effective mobile-friendly website tips that you must consider, as most Internet users expect a website’s page to load within two seconds. According to research, viewers are most likely to leave a website if the loading time goes up from one to three seconds.

In fact, a website that loads fast on a desktop might take time to load on mobile devices. That’s why you must always make sure to check the loading speed of your website on both desktop and mobile devices. By compressing large images, shortening code, limiting redirects, and caching web pages, you will be able to easily boost the loading speed of your website. 

3. Avoid Popups 

Although pop-ups can generate leads and maximize conversion rates, they often hamper the user experience on mobile devices. Accidental clicks that lead them away from your website can annoy visitors and cause them to leave your website. Moreover, unwanted pop-ups can make Google penalize your website, lower your rankings, and minimize organic traffic. 

At times, it can be very difficult to close pop-ups. In order to offer a user-friendly experience and create a responsive web design while collecting leads, you can implement methods such as using engaging Call-to-action (CTAs), lead magnets, or slide-in banners. By avoiding unwanted and annoying pop-ups and using these alternatives instead, you can not only provide a seamless customer experience but also gain high-quality leads.

4. Remove Large Paragraphs of Text 

In order to achieve a mobile responsive website, make sure to use short paragraphs of not more than three to five lines. Limit the use of long blocks of complex sentences with loads of words. Large block of texts can make your website’s content less readable, especially on small screens like mobile devices. These huge paragraphs are not healthy for your website, so you need to eliminate them. 

Avoid stuffing hundreds of words into a small phone screen at once. Instead, try employing as few texts as possible to describe your points. If you have to convey a lot of information and it cannot be compromised, break it into small paragraphs to make it as readable as possible. Using crisp sentences, scattering images and videos throughout your website, employing bullet points and numbered lists are some of the tips you need to consider when creating content for your website. 

5. Ensure Seamless Navigation 

This is among some of the simplest mobile-friendly website tips that you must consider. By optimizing your website so that it is easily navigable, you can enhance the user experience of your website. You can stretch a long line of tabs on top of the screen on large devices like computers and laptops. However, it is not the same on every screen. 

In mobile devices, the top of the screen is often an inch wide. Reformat your navigation bars by the common hamburger menus method. By clicking on it, users can expand the menu option. However, even once a menu is expanded, avoid adding too many tabs. Provide your visitors with a handful of options to keep things smooth. 

6. Optimize Website Images 

Many a time, website images are a lot bigger than it is supposed to be. This might lead to a broken website layout and might also hamper the loading speed of your website. To avoid this problem, optimize images and other heavy elements like videos for mobile devices. 

Images are one of the most essential aspects in developing a responsive web design and are crucial to offering a positive customer experience. Images play a crucial role in mobile SEO optimization. So, you need to make sure to optimize the images of your website appropriately. You can do this by using short and direct image names, optimizing your alt attributes, resizing your images, and choosing the right image format. 

7. Test the Website on Mobile Devices 

The final way to ensure that your website is performing well on mobile devices is by frequently checking it. By implementing Google’s mobile-friendly test tool, you can determine the rate how mobile-friendly your website is and how to improve it. You can also test individual elements of your website in case you want to achieve more detailed information. 

Make sure to test how your website is performing on various mobile devices regularly, and after all updates you have made. You can also use tools like Google’s PageSpeed Insights, which will rate your website’s speed for both desktop as well as mobile devices.

Conclusion 

For developing a mobile responsive website, it is crucial to consider the above-mentioned mobile-friendly website tips. By following these tips, you can not only offer a great user experience but also make your website rank higher in the search engines. Always remember, not only do customers but also Google prioritize mobile-friendly websites and rank them accordingly. The steps mentioned in this article do not require a lot of web development skills, so start applying these changes on your own. In case you are just starting out and have no idea how to make things work, you can perhaps consider hiring an expert web design agency.