Not Just a Trend: Why Service Explainer Videos Are Essential for Modern Brands

In this fast paced online world, where attention spans are shrinking and competition is high, brands must utilize creative ways to differentiate themselves. One of the most effective options is wicked good explainer video service. No longer a fad, explainer videos are now a staple of the modern marketing space. Whether you’re a business looking to launch a new product, explain a complicated service, or looking to engage your next potential customer, explainer videos can be an effective and visually engaging way to communicate.

Explainer videos created by a video production service are typically short (usually less than three minutes), engaging videos that breakdown complex ideas into burrito-sized information. Often animation, voiceover narration, and movements and transitions are used to explain a product, service, or idea in literally seconds. Explainer videos do not just inform, but instruct viewers to “take an action,” such as signing up for a newsletter, purchasing a product, or just learning more about what a particular brand offers.

It has never been easier for organizations to achieve their value proposition through animated explainer videos. In a world where advertising is often intrusive or “buy-me now” calculate expedites on social platforms, explainer video services offer companies an outlet to reach and engage their customers through storytelling and user experience designed to entertain rather than sell.

Why Your Brand Needs an Explainer Video

1. Attention Grabbing Fast

Let’s be honest here, people don’t read anymore, they scroll. Have you ever seen someone stop for more than a minute to read a wall of text? No, because in today’s environment, that kind of approach does not fly, which is where explainer video production services come in. A good explainer video instantly grabs someone’s attention and effectively keeps them on your website or landing page for longer.

Research shows that it is more likely for users to watch a quick explainer video, than to read a long article. Service explainer videos are perfect for showcasing your brand’s unique selling points in a timely manner and providing clarity without overwhelming your target audience.

2. Making Complex Things Simple.

Most businesses struggle with explaining their offers, especially when offering services that involve technical processes, or they are part of niche industries. Animated explainer video creation services simplify complicated threads into easy to digest visual stories. By coupling motion graphics with narration, even the most complex subjects will be made simple and easy to comprehend.

For instance, I’ve seen various fintech startups utilize explainer video production services to explain blockchain technology and I’ve seen SaaS businesses use explainer videos to explain software features. Any business can translate complexity into simplicity through quality uniformed explainer video services.

3. Improving SEO and Site Engagement

Search engines love video! Websites that embed video tend to rank higher in searches because they have longer dwell times and quicker bounce rates. When you utilize a professional explainer video service, you can ensure your website not only looks more professional but also performs better in organic search rankings.

Furthermore, with the emergence of video sharing sites like YouTube and Vimeo, brands and companies have a chance to distribute their results from an explainer video production service in multiple places and reach more people.

4. Increasing Conversion Rates

Probably the best reason to put time and money into a high-quality explainer video service is that video’s ability to increase conversion rates. studies have been done that show when video is added to a landing page by a company, the conversion rate can be increased by as much as 80%! Why? because people trust what they see and what they hear.

A strong service explainer video shows a sense of credibility and leads potential customers through the thought process of their decision down a pathway. it answers questions before they are asked. it removes ambiguity, and it gives a gentle nudge toward taking action.

Choosing the Right Explainer Video Service Agency

• With an overwhelming amount of options available, it can be stressful to choose an explainer video service agencies. Here are some of the important areas to be thinking of:
• Experience and Portfolio: You want an agency with experience and a range of portfolio pieces. A legitimate agency that provides animated explainer video service should have work examples aligned to the tone and style of your brand.
• Personalization and Collaboration: Don’t settle for cookie-cutter options. The best explainer video creation service providers will work with you closely on your objectives, target audience and brand. Don’t settle for cookie-cutter options. The best production company will offer a range of video production services and will work with closely on your objectives, target audience and brand.
• Scriptwriting and Storyboarding: Great images mean nothing without a great story. Look for an explainer video production service that includes script writing and storyboarding as part of the planning up front.
• Turnaround Time and Budget: While good services should not be cheap, finding a balance of cost and service is paramount. Many of the top explainer video service agencies have scalable packages to fit a range of budgets.

Real-World Examples of Explainer Video Success

Let’s look at how some brands have successfully utilized the power of service explainer videos:

Dropbox successfully launched a simple animated explainer video to help explain its free file-sharing platform that resulted in an increase from 5,000 to 75,000 users overnight that created a waitlist of 75,000 users.

Mailchimp uses a series of fun explainer videos to educate their users about the basics of email marketing to help ensure their customers are getting the most out of the MailChimp platform.

HubSpot has utilized an animated explainer video creation service to educate its audiences on inbound marketing, CRM systems, and customer service tools that reinforce HubSpot’s brand authority.

These examples demonstrate that when it comes to working with an trusted explainer video service provider, there are many options available to terms of versatility and effectiveness.

Types of Explainer Videos You Can Consider

While animated explainer video service is one of the more popular types of explainer videos, there are several different types of explainer videos you can choose from depending on your needs:

Whiteboard Animation: Great for educational content and step-by-step walkthroughs.

Live-Action Videos: Great for showcasing a real product or have real team member showcasing products in action.

3D Animation Videos: Great for tech-based brands or futuristic brands.

Character Animation Videos: Great for engaging younger audiences and gives tone and personality to your message.

How to Get Started with Your Own Explainer Video

1. If your brand is ready to take the plunge into a professional explainer video service, this is the first place to start:
2.  Define Your Goal: What are you trying to accomplish? More sales? Better user onboarding? Brand habitual awareness?
3.  Identify Your Audience: Who are you speaking to? Understanding the characteristics of your target demographic will shape the tone, language, and visuals of your video.
4.  Choose a Style: Determine if an explainer video service should be animated or live-action or a combination of both. There are many brands that stick with an animated video because of their flexible and cost-effective style.
5.  Find a Quality Agency: Use an explainer video service agency that has the experience in your required area, and understands your brand to take you where you want to go.
6.  Review & Refine: Be a part of the scriptwriting, storyboarding, and editing process. Giving feedback is critical to ensuring the final product is an accurate representation of your brand.
7.  Bang For Your Buck! Common sense should apply to promoting your video. Once it’s created, utilize it as part of your marketing funnel ie, embed it on your homepage, share on social media, share on email campaigns.

Measuring the Impact of Your Explainer Video

Once your explainer video production service has delivered the final product, it is important to evaluate its performance. There are a few metrics you will want to track including:

View Count- How many people viewed your video?

Engagement Rate- Did people watch the entire video or did they drop off early?

Conversion Rate- How many viewers actually took the desired action after watching?

SEO Performance- Did your website’s ranking increase from when you published content?

Using a variety of analytics tools, such as Google Analytics, Hotjar or YouTube Insights, can help you gain useful feedback for future explainer video production service job.

The Future of Explainer Videos

Technology is progressing rapidly and along with it, video marketing is changing. We are already seeing some new trends emerging, interactive explainer videos, personalized videos through AI, and virtual reality integrations. However, the basics have not changed, clarity, engagement, and a story.

Brands that are willing to invest in current service explainer videos for their brands, will not be behind on new trends, but will set trends in communicating to their consumer. It does not matter if it’s with a full-service explainer video service agency or a specialty animated explainer video creation service, the advantage is ours.

Final Thoughts

Explainer videos are no longer an optional marketing tactic — they are critical marketing methods for any modern brand. The ROI of using a professional video production service to create explainer videos is extremely valuable, from increasing SEO to increasing conversions. As competition develops with the constant influx of new content, brands that use these storytelling, explanation-based mechanisms to reach customers today will flourish.

So, if you haven’t started using an explainer video service to market your brand. Don’t just follow it — lead it.