Top Form Builder Software Comparison: Features & Pricing (2026)

Form builder software helps you create online forms like lead capture forms, surveys, event registrations, and payment/order forms, without needing to code. For marketing and growth teams, the “best” form builder usually isn’t the one with the most question types. It’s the one that helps you capture better data, qualify leads faster, and smoothly hand submissions to your CRM and workflows.

In this guide, you’ll find a practical comparison of top form builder tools, focused on the things that typically make or break results: multi-step UX, conditional logic, customization/branding, integrations, analytics, and pricing. You’ll also see where interactive funnel-style builders like involve.me can be a better fit when you’re building lead qualification flows, quizzes, or calculators, not just basic forms.

What to look for in form builder software

Most teams outgrow “simple forms” for the same reasons: they need higher completion rates, better lead context, and cleaner downstream automation. When comparing tools, pay attention to:

• Multi-step and UX controls:The fastest way to lift completion is often turning a long form into a guided flow.
• Logic and personalization:Conditional paths, scoring, and outcomes let you qualify, route, or recommend based on answers.
• Branding and embed options:If you care about conversion, you need a form that looks and feels like your product or site.
• Integrations and automation:Native integrations, webhooks, and Zapier/Make support usually matter more than “export to CSV.”
• Reporting and analytics:Built-in analytics help you optimize questions and drop-offs instead of guessing.
• Pricing model:Some tools price by responses, others by features, users, or volume. The “cheapest” option can get expensive once you scale.

Quick comparison table: features and pricing

*Starting prices reflect the lowest paid tier where pricing is clearly published for that product (billing cadence noted where relevant).

1. involve.me

involve.me is best thought of as an interactive funnel builder that can also act as a online form builder. Instead of building “a form,” you build a guided experience, multi-step lead flows, quizzes, calculators, surveys, and product recommendation funnels, then embed them as widgets, popups, or landing pages depending on your campaign.

Key use cases and features

If your goal is higher-quality leads, involve.me’s biggest advantage is how naturally it supports personalized paths. You can use conditional logic to qualify or segment users, then show different next steps, outcomes, or CTAs based on what they answer. It’s also strong for templates: you can start from a library of professionally designed templates (including product recommendation templates) and adapt them to your brand instead of building from scratch.

For teams that care about “what happens after the submission,” involve.me supports a wide range of ways to connect data to your stack, including native integrations and options like webhooks and Zapier.

Pricing

involve.me includes a free tier with access to free features up to 50 submissions or 500 visits per month. Paid plans start at $29/month on annual billing (Starter), with higher tiers for growing teams and usage needs.

Best for

Choose involve.me if you want interactive lead funnels (not just single-page forms), especially for lead qualification, product recommendation, and calculator-style experiences where personalization directly impacts conversions.

2. Typeform

Typeform is known for its polished “one question at a time” experience and is often chosen when you want a form that feels more like a conversation than a spreadsheet. It’s particularly common for surveys, intake forms, and simple lead capture where brand presentation and completion rates are priorities.

Key use cases and features

Typeform shines when you care about presentation and a smooth respondent experience. Teams often use it for marketing surveys, user research, and lead gen forms where a clean flow matters. It also supports logic-based paths, which helps reduce irrelevant questions and keep the experience short.

Pricing

Typeform offers a free plan with limited usage. Paid plans start at $25/month billed annually (or $29/month billed monthly) for its Basic plan.

Best for

Choose Typeform if you want beautiful, UX-first forms and your main need is a polished experience rather than deep funnel personalization.

3. Jotform

Jotform is a classic “do-it-all” form builder with a huge template library and a broad feature set that covers everything from event registrations to operational workflows and payment forms. It’s commonly used by teams that need flexibility across many form types.

Key use cases and features

Jotform’s standout is breadth: lots of templates, many integrations, and features that support organizations running many different forms across departments. It can be a strong option when you need to support different stakeholders (marketing, HR, ops) on one platform.

Pricing

Jotform has a free plan. Paid plans start at $34/month billed annually (Bronze tier).

Best for

Choose Jotform if you need high coverage across many form scenarios and want an established platform with a wide feature set.

4. Fillout

Fillout positions itself as a modern form builder that’s especially good for teams that want forms to behave more like product UI, clean design, strong customization, and straightforward data workflows.

Key use cases and features

Fillout is a strong choice for data-heavy forms where you still care about UX. It supports customization, and its higher tiers include features like form analytics and more advanced controls, which is helpful if you’re optimizing conversion and drop-offs.

Pricing

Fillout offers a free plan. Paid plans start at $15/month (Starter).

Best for

Choose Fillout if you want a modern form experience and strong customization without stepping into a full funnel-building platform.

5. Tally

Tally has become popular because it makes form building feel lightweight and fast, and because its free tier is unusually generous (with “fair use” guidelines). It’s a practical pick for creators and small teams shipping simple forms quickly.

Key use cases and features

Tally is designed for speed. It’s often used for quick lead capture, feedback collection, and internal requests. The paid tiers unlock business-focused controls like branding removal and additional collaboration capabilities.

Pricing

Tally offers free usage and paid tiers. Its Pro plan is listed at $29/month (with annual options available).

Best for

Choose Tally if you want a simple, fast tool with a strong free option and you don’t need heavy customization or complex funnel outcomes.

6. Paperform

Paperform sits between “form builder” and “page builder,” which makes it appealing for teams that want forms to look like branded landing pages. It also offers a guided mode option for one-question-at-a-time style experiences.

Key use cases and features

Paperform is useful when the form itself needs to feel like part of a richer on-brand page. It supports features like webhooks and integrations, and it provides a free plan with clearly stated limits, handy for testing real-world usage before committing.

Pricing

Paperform lists a free plan (with limits), plus a 7-day free trial. Paid plans start at $29/month (Essentials).

Best for

Choose Paperform if you want high design flexibility and “page-like” forms that match your brand without heavy engineering.

7. Zoho Forms

Zoho Forms is a natural fit if your team already uses Zoho products and wants forms that feed into that ecosystem cleanly. It covers the expected features for building, sharing, and collecting submissions with a business-friendly approach.

Key use cases and features

Zoho Forms is often selected for internal workflows and customer-facing forms when the rest of the business already runs on Zoho (CRM, marketing, operations). The advantage is usually smoother admin and more consistent data flow inside one suite.

Pricing

Zoho Forms has a free plan. Paid plans start at $12/month (Basic).

Best for

Choose Zoho Forms if you’re already invested in Zoho’s ecosystem and want a form builder that fits neatly into it.

8. Formstack Forms

Formstack is typically positioned for organizations that need enterprise-grade form building and workflows, including teams that care about governance, security, and scaling form operations.

Key use cases and features

Formstack is a stronger candidate when you’re building forms as part of operational workflows and you need enterprise-oriented capabilities. It’s less about “pretty marketing forms” and more about structured intake, routing, and larger-scale form management.

Pricing

Formstack Forms pricing is listed starting at $83/month billed annually (with a higher monthly price for monthly billing).

Best for

Choose Formstack if you need enterprise form operations, workflow depth, and the kind of platform often used in larger organizations.

9. Google Forms

Google Forms is the default “quick form” option for many teams because it’s simple, familiar, and fast to deploy. It’s commonly used for internal requests, signups, lightweight surveys, and basic data collection.

Key use cases and features

Google Forms is best for speed and simplicity. It’s not built for deep branding or advanced funnel outcomes, but it’s very accessible for non-technical teams and works well for internal operations.

Pricing

Google Forms is free with a Google account and is also part of Google Workspace for organizations. Google Workspace Business plans are listed starting at $7/user/month billed annually (or $8.40/user/month on monthly billing).

Best for

Choose Google Forms for basic forms and internal workflows when branding and advanced logic aren’t critical.

10. Microsoft Forms

Microsoft Forms is a lightweight option for organizations running on Microsoft 365. It’s typically used for internal surveys, quick questionnaires, and event-related forms where tight integration with the Microsoft ecosystem matters.

Key use cases and features

Microsoft Forms is convenient inside Microsoft 365 because it’s easy to share within organizations and works well for internal collection and reporting. It tends to be less flexible on deep customization compared to dedicated form builders.

Pricing

Microsoft Forms is available for users in Microsoft ecosystems (including Microsoft accounts and many Microsoft 365 plans). Microsoft 365 Business Basic is listed at $6.00/user/month paid yearly in the US (regional pricing varies).

Best for

Choose Microsoft Forms if you’re already on Microsoft 365 and need a straightforward form tool for internal use.

Conclusion: which form builder should you choose?

If you want the most polished “conversational” form experience, Typeform is a strong contender. If you need a broad, established platform with lots of templates and coverage across many departments, Jotform is usually the practical pick. For teams focused on design flexibility and “forms that look like pages,” Paperform stands out. And if your needs are mostly internal and lightweight, Google Forms or Microsoft Forms are often sufficient, especially when you’re already paying for Google Workspace or Microsoft 365.

Where involve.me tends to win is when your “form” is really a conversion flow: multi-step lead qualification, automation workflows, product recommendations, and calculators that personalize outcomes and route leads based on intent. If your priority is more qualified leads (not just more submissions), it’s often better to build an interactive funnel than a standard single-page form.

As a simple decision guide: choose a classic form tool when you mainly need structured collection, and choose involve.me when you need interactive, multi-step experiences that qualify, recommend, and convert.