Best Landing Page Design Practices to Try

You know how crucial it is to design landing pages to promote your offerings as a clever marketer. Your offer/campaign will be able to do what it set out to do: produce more conversions, thanks to the dedicated standalone pages.

Why should landing pages have a single goal?

Singularity is the main difference between a landing page and your homepage.

A standard homepage is congested and promotes several offers, but a dedicated page is devoid of distractions and pushes users to concentrate on just one activity (the action you want them to take). This crucial distinction is what distinguishes these solo pages from your homepage or any other website page in terms of conversion potential.

If a landing page’s design and text don’t meet the singularity rule, the page will look and feel like any other busy page on a website.

Have a CTA Scroll:

Above the fold, everyone is obsessed with having a call-to-action (CTA). On a desktop landing page, it’s critical, but on a mobile device, it’s a different story. Yes, you should always have a CTA visible to visitors when they first arrive on your website.

Your conversion objective will be at the forefront of their minds at all times. Try including a scrolling CTA on your landing page instead of simply having it above the fold. Your CTA will be stuck to the top of your prospect’s screen when they scroll down your mobile landing page to read the page text.

Here’s a rundown of the qualities your landing page components must possess to be persuasive:

• Web design is of key importance when communicating with potential clients. Recent studies have shown that aesthetic, minimalist design inspires more trust among visitors. If you need an aesthetic, custom web design, then the web design agency Neon Team is known for its expertise in this area.
• Your selling point must be included in the headline so that your visitors understand exactly how you plan to address their issue.
• Your content should thoroughly clarify your products, advantages, and features.
• Customer badges, trust badges, a privacy policy link, and customer testimonials all assist to create confidence in your form’s conversion rate.
• Mobile-Version: Ensure that your landing page is optimized for mobile devices, as an increasing number of visitors access websites from their smartphones or tablets
• The benefit delivered by your CTA button must be obvious. It should be written with customized language, have a feeling of urgency, and be designed in a contrasting color.
• Engaging Visuals: Incorporate high-quality visuals, such as images, videos, or graphics, that support and enhance your messaging. Visuals can help visitors better understand your offering, evoke emotions, and make your landing page more visually appealing.
• Load Speed Optimization: A fast-loading landing page is essential for providing a good user experience and reducing bounce rates. Optimize images, minimize code bloat, and employ techniques like lazy loading to improve page load times. You can check your download speed here.
• A/B testing. Constantly test and optimize your landing page components. This will help you determine which options work best and make data-driven decisions to improve your conversion rates. In this stage, you can explore Airtable alternatives to enhance your A/B testing process, providing more robust options for tracking and analyzing data.

Use the Multi-Step Breadcrumb Technique:

By persuading visitors to answer “yes” to a minor request before asking for their email or phone number, the Breadcrumb Technique employs behavioral psychology to make forms less frightening and higher converting.

People are more inclined to make greater promises if they make lesser commitments before them. How can we do this using forms?

By dividing them into phases (rather than one lengthy form), and then asking the most difficult questions (such as contact information) last. To effectively implement this strategy in your online presence, partnering with a web agency in the UK can be highly beneficial.

Don’t Overlook Below the Fold:

Above the fold (i.e., the portion of the page that visitors view immediately when they arrive, before scrolling) receives a lot of attention, and rightfully so. Your prospects won’t keep scrolling if you can’t put together a compelling offer at first sight.

But what happens below the fold is as important. More in certain circumstances than others. Here’s a secret: the more complicated the goods or services are, and the less intelligent the consumer, the more words you’ll need to convert them.

If you’re selling toilet paper, for example, simply show me the price; nevertheless, if you’re selling software, I’ll need more information.

Preparing Custom Landing Pages for Each Message:

Instead of sending everyone to your homepage, direct them to specific landing sites where they can access the product they clicked on.

If you want to increase your conversions, you’ll need a distinct landing page for every single ad you run. Otherwise, you’re just wasting your money.