How to Choose the Perfect Domain Name for Your Porto Website

A domain name is your website address. It should be something that makes it clear to the users about what the website is about. For example, if you are searching for a wedding photographer online and two websites such as “robertcarlos.com” and “theweddingshoots” come up in the search results, which one is more likely for you to click on? The second one, right?

Today, due to the ever evolving digital world, a website’s domain name is more than just an address. It is a critical part of your online identity. It is the first impression you need to make on potential visitors. It also has SEO advantages. So, when building a website with the porto theme, make sure you start with the selection of an appropriate domain name as the first step.

What is a PortoTheme?

Porto is a famous WordPress theme known for its beautiful designs, features and user-friendliness. It doesn’t matter whether you have web programming knowledge or are a complete beginner. Porto theme helps you to build functional and stunning sites showcasing your brand. This helps to convert visitors into customers. Before customizing your porto theme, it’s important to set up a strong foundation with a memorable domain name.

Power of a Great Domain Name

Your domain name is like your website’s digital address. Similar to a physical address that helps people visit your store, a good domain name makes it easy to discover your website online. It’s your chance to make a sound first impression and transfer what the website is about to share the brand personality. A good domain name also goes beyond website aesthetics to positively impact a website’s rankings

Selecting a Domain Name: Key Factors to Consider

Now that we know the importance of a domain name, let’s discuss the factors that must be considered when choosing it for your website to be set up with Portotheme.

Relevancy: Your domain name must reflect the target audience and purpose of a website. For example, when building a website for your bakery, you can use words such as “pastries” and “cakes” in a domain name. But, at the same time, it’s important to find a balance. Including relevant keywords is beneficial for SEO. You must also avoid keyword stuffing as that would make a domain look spammy and can negatively impact your rankings.

Brandability:  A unique, memorable and an easy to pronounce domain name is essential for building a strong brand identity. Make sure that if you are to share your website verbally, it is easy to remember and spell for the users. Compare roberto.com to bakesties to convey the brand’s personality. The latter is catchy and reflects the brand’s identity relating to bakeries.

Length and Availability: Keep the domain name short and sweet. Your domain must be under 15 characters for an optimal user experience. Long and complicated domain names are not just difficult to remember but are also prone to typos. Once you’ve shortlisted a few domain names, make sure to check their availability across the different domain extensions such as (.com, .net, .net, etc.). Find the best domain extension based on your target audience and brand identity.

Brainstorming Like a Pro: Tips for Finding the Perfect Domain Name

If you are feeling stuck in the brainstorming process, here are a few tips to get you started:

Keyword Research:  Keyword research tools such as SEMrush and Google keyword planner are perfect for choosing relevant keywords for a website’s niche. Instead of focusing on the generic keywords, choose the long-tail keywords that have less competition and are more specific. For instance, instead of targeting a generic keyword “bakery,” try using a long-tail keyword such as “vegan bakery in New York.”

Thesaurus and Wordplay: Don’t be afraid to be a little creative. Use a thesaurus for finding unique synonyms for your targeted keywords that make for a memorable domain name.

Consider Your Brand Identity: Your domain name must reflect your brand and its personality. If a brand is playful and fun, your domain name must reflect that. The same is the case with the professional services website. It must have a sophisticated name. Make sure that it adheres to the tone and personality of your website.

Domain Name Generator Tools

Porto doesn’t offer built-in domain name suggestion tools, there are various online domain name generators to help you brainstorm it.

Taking Action: Finalizing Your Domain Name and Building Your Porto Website

Once you have brainstormed a few domain names, it’s time to shortlist and finalize the chosen one. Here are some tips to help you get started in finalizing a domain name for a website:

Check Availability: Make sure the domain names are available across the different registrars. Popular registrars such as ServerSea Hosting, GoDaddy, Hostinger offer domain registration services. They all offer similar services, you can compare the prices to find the best deal. Most domain registrars also offer web hosting, making your website accessible online.

The Shortlist Shuffle: Collect your shortlisted domain names and make your friend or colleague help you in selecting the final one. Get their feedback on the domain name’s clarity, memorability and brand alignment. A fresh perspective can help to pick the perfect name that you may have missed.

Register and Secure: After you have finalized a domain name, goto the chosen registrar for registering it. Many domain registrars also offer additional services such as domain privacy protection to shield your personal information from the public view.

Build Your Porto Website: Putting Your Domain Name to Work

Once you have secured your domain name, it’s time to unleash your porto theme’s power. Here is a roadmap to get started:

1. Choose a Web Hosting Provider: In addition to a domain name, you also need web hosting for storing your site’s file and presenting them over the internet. Select a reliable web hosting to cater to your website’s requirements. Select factors such as storage space, bandwidth and customer support before making a choice. Most web hosting providers also provide a one click domain name installation to make domain and hosting as simple as possible.
2. Install Porto Theme: Once you have linked your domain name with web hosting, you need to install the porto theme. Porto theme is easy to install and has plenty of online tutorials available to assist you.
3. Explore Porto’s Features: Porto offers an extensive range of features and customization options. Take time out to explore the theme’s settings, design elements and pre-built layouts. Familiarize yourself with the drag and drop interface with a visual editor to make website building with Porto a breeze.

Remember: Setting up a successful website takes effort and time. Don’t be afraid to experiment with the different Porto’s features, explore their online resources and take inspiration from the other websites.

Conclusion:

Domain name selection is the first step towards building an online presence. By following the tips and strategies above, you need to find a domain name that is relevant and memorable but also reflects your site’s unique brand identity.

With a great domain name and a powerful Porto theme at fingertips, you are on your way to building a stunning and functional website for attracting visitors and converting them into long term customers. So, be creative and embrace the powerful features of the Porto Theme to own the corner of the web.