A Basic Guide to QR Codes for Small Business Owners

QR codes have surfaced as a crucial tool in the current digital and for businesses of all sizes. However, the sad part is that many small business owners are not quite aware of how to use QR codes, and neither know how it can benefit their small platforms in the long run.

According to Electro IQ, by 2027, the market for QR code labels is predicted to reach $2.1 billion. This shows that the industry is growing at a strong annual rate of 8.9%, presenting great opportunities for businesses. At the same time, keeping the data of businesses and customers safe and offers you easier access to digital content.

As far as small businesses are concerned, these QR codes carry the potential to offer a unique opportunity to connect with their customers as the technology lets them enhance their workflow and elevate their entire marketing efforts. According to Forbes, small businesses should consider using QR codes to generate customer reviews.

Are you sailing in the same boat and feeling that you are lagging behind other small businesses? Then read this blog because we will guide you on how QR codes can benefit your small venture, helping it to reach a good position in the market.

Ways In Which QR Codes Can Benefit Your Small Businesses

Using QR codes can benefit your small business in the following ways:

Improves Customer Engagement

Directs to Website/Landing Page

Once you integrate the QR code on your business card, you can easily direct your customers to your product pages, discount offers, and online stores. A business card with QR code makes networking effortless, instantly sharing your contact details and website. In this way, people will find it easier to see what you are offering and maybe avail of the discounts as well.

Social Media Integration

Even if your small business does not have a website but is present on social media channels, then there is nothing to worry about. You can create a QR code and add the link to your social media channels like Instagram, Facebook, etc. After scanning, people can follow your profile and even place orders.

Contact Information

The QR code can play a crucial role in helping your customers save your contact information. You can add necessary details like email address, phone number, and even the address of your office. So, even if any customer wants to approach you, they can do so by visiting, emailing, or dialing your number too. Therefore, a QR code will never let you down.

Streamlines Operations

Menu Access

Gone are the days when you had to get a physical printed menu, as QR codes have handled that area as well. In fact, a survey shows that about 45% of people experience QR codes as menu options when dining out. The thing is that if you own a restaurant, you just need to print QR codes, which your customers will scan and directly read the menu. This stands out as a nice idea to improve hygiene, and your customers will not have to read page-by-page.

Schedules Appointment

Does your receptionist experience a tough time scheduling appointments? Then, a QR code can streamline your work. Whether you own a salon, spa, or consulting agency, you can simplify these booking services through the code. In this way, you can leave a good impression on your customers as well.

Collects Feedback

If you want to learn whether customers like your products or services, then you can also make the most out of scanning QR codes. How? Just simply add a short survey or link to another platform for the people to leave their reviews and ask your customers to scan the code. So your customers can scan the code and share their feedback regarding your small business. In fact, as Starleaf points out, QR codes are really changing the style in which businesses operate, the way customers interact, and the speed of transactions.

Improves Marketing Efforts

Runs Promotions

Are you launching a new product and want maximum people to see it? Then, QR codes can assist in running promotions. Spread the word that whoever scans the QR code can gain access to heavy discounts and then see the results.

Tracks The Performance Of The Campaign

One of the best parts about scanning a QR code is that it allows you to track the performance of your small business. Yes, you can do so by monitoring the number of scans to analyze the behavior of the customers. Hence, using a QR code can really enhance the growth of your small platform’s activities.

Increases The Visibility Of Your Brand

It’s a dream for every business owner that their brand’s visibility increases amongst their target audience, and your goal will not be any different. Therefore, your dream can come true if you incorporate QR codes into plenty of marketing materials such as flyers, brochures, and even signage. Interested individuals can easily scan using their smartphone camera and get to know more about your brand and what value it can add to their lives. Therefore, QR codes are there to help your small businesses attract more clients.

Conclusion

We hope this blog was helpful enough to provide you with the necessary information regarding how QR codes can positively affect your small business. Now, you are on your way to creating one to integrate into your website, business card, or social media profiles as well.