Ramsey John2025-08-26T12:46:00+00:00Affiliate marketing is often associated with consumer products, but in recent years, the business-to-business (B2B) space has seen tremendous growth in this model. Companies are realizing that affiliates can help them reach new markets, acquire qualified leads, and close high-value deals. Unlike B2C, where purchases are quick and emotion-driven, B2B sales cycles are longer, more strategic, and often involve multiple stakeholders. That’s why building the right B2B affiliate program requires a different playbook.
Why B2B Affiliate Marketing Is Unique
The stakes are higher in...