Ramsey John2025-11-13T14:32:47+00:00With cookies fading and privacy rules tightening, first-party data has become the most valuable fuel for Meta’s ad engine. Because it’s collected directly from your customers – like purchases, sign-ups, and app activity-it’s accurate, privacy-friendly, and highly actionable. This clean data helps Meta’s AI build better audiences, improve targeting, and cut wasted ad spend.
In this blog, we’ll discuss why first-party data matters, how Meta uses it, and how you can leverage it to boost your campaigns.
The Power of First-Party Data
First-party...