Ramsey John2025-10-10T13:24:46+00:00Email remains the highest-ROI digital channel, consistently outperforming most paid media for customer retention and repeat revenue. Choosing the right email platform, however, is less about flashy features and more about fit: your list size, channels (email-only vs omnichannel), automation depth, and the tooling your team can actually use. The market stretches from generous free plans designed for side-projects to enterprise suites that orchestrate email, SMS, and app messaging for millions of contacts. Templates, deliverability tooling (SPF/DKIM/DMARC, dedicated IPs), segmentation,...