Ramsey John2025-09-09T16:45:13+00:00Loyalty is having a moment, not as a points punch card, but as the main driver behind repeat revenue. Marketers are discovering that the most effective “advertising” is a product experience that keeps customers coming back on its own, along with widely popular
marketing tools. That’s why subscription-like models, memberships, bundles, credits, auto-refill, and access passes, are spreading far beyond media and software. They do two jobs: reduce the need to get new customers while making revenue more predictable....