Ramsey John2025-12-01T06:43:46+00:00Artificial intelligence is changing the way people search, discover brands and make decisions online. Instead of reading through long lists of links, users now ask conversational engines such as ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot for direct answers. These responses often include summaries, curated insights and recommended businesses. Because the AI system controls which brands appear inside its answers, the traditional approach to SEO is no longer enough.
This shift has created a new discipline known as AI Search Optimization....