Alex2025-10-13T16:22:11+00:00User-generated content (UGC) has become the foundation of modern brand marketing strategies, revolutionizing the way companies engage with their audiences and shape brand perception.
What is User-Generated Content (UGC)?
User-generated content refers to any form of content, such as videos, images, reviews, testimonials, or social media posts, created by consumers rather than the brand itself.
Unlike traditional marketing content companies produce, UGC video is authentic and often shared voluntarily by consumers who have had experiences with a brand’s products or services.
This content can...