Creative Ways to Promote Your WooCommerce Store Beyond the Web

While ecommerce proves to be a very fruitful endeavor to invest your time in as a business, it’s something that also needs constant promotion. Of course, you can gain alot from ecommerce ventures and there’s still a lot of financial pie left to take advantage of.

However, it’s important to get creative with how you promote your WooCommerce store, not just online but beyond the web too. In this guide, we’ll look at some of the proactive efforts that can be made to creatively promote your WooCommerce store this year.

1. Leverage tangible connections

Tangible connections are a great way to help reach those that aren’t always online or may have not discovered you through the online channels before.

Redesigning your business cards for example is a great way to start when promoting your online store. You could redesign them so that they feature a QR code on the back that customers can easily scan and that leads them directly to the store or to a chosen product on the store.

You could always use offline literature to help promote certain products or to offer exclusive discounts that online users discovering the site wouldn’t be able to get. Only those that have the physical literature, have the discount opportunity.

Using die cut flyer printing to helping with all your offline promotion and experimenting with different forms of this media, can be helpful for ensuring everyone knows about your WooCommerce store.

Other examples like direct mail campaigns can also be effective, especially if they’ve been personalized for the recipient directly. Package inserts are great because they’re surprise goodies that a customer might not be expecting. 

Including unannounced freebies like branded magnets, bookmarks and stickers are all simple but effective ways to make your orders feel more premium in their delivery. You may find word-of-mouth and reviews shared on social media by customers may improve as a result.

2. Community and event presence

Community and event presence is important for the benefit of your online store. Hosting free interactive sessions or seminars within your local community centers or at trade shows is useful.

You could help provide a skill related to your products or provide how-to’s on how to get the most out of the product or service you’re offering on your ecommerce store. It’s worthwhile usingthese events to provide ‘event-only’ discount codes for the attendees who show up. 

Pop-up stores and booths are appearing more popular when it comes to online stores that don’t have a physical store front to benefit from. Setting up temporary physical touchpoints, particularly within high-traffic areas or at relevant industry trade shows are a great way for your customers to touch and interact with the products before they buy.

Typically they’d only see it virtually but having the opportnity to see it in the flesh is appealing.

It’s also useful to offer sponsorships where possible and support your local teams, charities or neighborhood festivals. Branding on uniforms or at events can help to build authority and trust within a community. It might be this local audience and customer base that proves crucial in your ongoing success as a company.

3. Collaborative and experiential tactics

As a business, it’s important to make a proactive efforts to collaborate and use experiential tactics for the purpose of boosting your brand awareness and following.

For example, you might find it beneficial to cross-promote with local businesses as these have physical stores that you could advertise in. If you share a target audience with them but they’re not direct competitors, then this could serve as an opportunity for your online store.

It’s also good to find ways that you can return the favor for them on your site. For example, you might be able to pop some flyers for your site in a coffee shop or clothes store, in exchange for a mention about them on your site or socials.

Guerrilla marketing are often described as unconventional marketing methods but prove incredibly useful to help advertise your business. From sidewalk chalk art to temporary stencils put on public pillars and other spaces. These creative ways of advertising the business in a public domain can often prove effective.

It helps to generate more in the way of organic curiosity and can also provide ‘viral’ social media potential too.

4. Integrating physical with WooCommerce

Finally, it’s good to integrate the physical aspects of marketing with WooCommerce. For example, if you distribute your products personally, then you might find that vehicle branding is worthwhile. After all, your vehicles are likely traveling to all parts of the local area or even up and down the country.

Therefore branding vehicles can prove a great physical vessel for advertising and marketing. It turns your daily commute or fleet operations in mobile advertising that will continue to increase your brand recognition as a result.

Having trackable offline ads can be useful. From using billboards and flyers, to dedicated QR codes that feature tracking links or unique coupon codes. It’s good to utilize all of these as a way to measure exactly how many sales that your offline marketing is achieving.

If you don’t do this, then you don’t have accuracy in how effective your offline marketing is. There could be a real traffic driving potential with your offline marketing that you could be exploiting further. 

It’s a good idea to also make use of in-person payments when available. There’s the official WooCommerce mobile app that’a worth taking advantage of and that you can use when at events. This helps to sync your live inventory instantly with the online store. Having your online store front available to make payment on in-person, is another great way to boost sales.

There’s a lot of potential to be had when it comes to promoting your WooCommerce store beyond just the web. Make sure you’re using these tips to drive further success and traffic to your site this year and in the future.