Crucial SEO Decisions to Consider Before Developing a Website

There are times when clients enquire what needs to be done to boost their organic rankings. Once you have conducted a tech audit, a conversion funnel review, and a market analysis, you realise that it’s time to redesign the site architecture. The other possibility is to shift to a new site entirely.

This might occur when SEO is seriously considered once the site and the business are functional. And itis essential to know that you can’t overlook SEO when focusing on website development. In this article, we will discuss three broader strategic areas in SEO to consider before website development.

How to communicate the mission statement online?

Once you have recognized your classic marketing ‘value proposition’, you need to consider how you can communicate it online. You should check whether the terms describing the consumer pain point and your solution are being searched for. The value proposition might lack several searches. However, in that case, it is necessary to develop a brand link that addresses specific consumer requirements through problem-solving.

After that, any website design company would ask you to assess the competitiveness of these terms. It could be that the space is highly competitive, and you might have to search for a long-tail variation or an alternative to what is being offered to customers.

Is there a clear understanding of the customer segments?

You need to look into a few questions when you start the research. For instance, a few of the query points include:

• How big is the market? Is there potential for customer growth?
• What are the vital personas, i.e., motivations, demographics, and requirements?
• How are they behaving offline and online? What are the touch points beyond the website?

Once you have a clear understanding of these questions, you can develop a site architecture that revolves around the customer’s requirement stages before they accomplish their objective. In a best-case scenario, this process should be conducted before the website is developed. It helps guide which pages should target specific keywords and intents.

Who are the online competitors?

Companies must know who their competitors are digitally. It will help them make informed decisions on user experience, site architecture, and outreach. Initially, it’s essential to recognize the ones who come under three kinds of competitors:

• The search competitors – The ones who rank for the service or product that you offer. These brands will compete for similar keywords to those you are targeting. However, they may cater to significantly different content.
• Business competitors – These brands are the ones currently resolving the customer issue you intend to fix.
• Cross-industry competitors- These brands aim to resolve customer concerns indirectly.

Finally, now that you have the competitor list, you should be able to assess where everyone stands in terms of their performance. Of course, you should consult a professional, like BigDropInc.com, for this, as they will also help you understand the operational resources needed to reach the level of the competitors.

Summing it up

It is necessary to ensure that your website runs smoothly once it is established and hosted. And for that, you need to make a few strategic SEO considerations before you design and build the website. The three broader considerations discussed above are crucial to ensure you’ve arrived well and are in a good position to meet your target customer’s requirements.