Guest Posting Outreach Playbook: Templates that Work

For any guest posting website, it is important to create a strong outreach campaign that convinces reputed and established content writers and bloggers to post on your website. Usually, writers who already have a website or blog with heavy traffic may not be interested in voluntarily opting for guest posting. Even if they do, if you are just starting with your guest posting page, it may be initially difficult to capture a regular group of guest writers. A guest posting agency can help you create the perfect template for your email outreach campaigns, inviting guest writers to post on your website. Until you consult a professional agency for this purpose, let us look at some unique and interesting approaches towards creating the perfect outreach letter sample for your potential guest writers. 

Two Broad Types of Templates for Your Guest Posting Outreach Campaigns

Reaching out for favors blatantly will not convince established writers who are already receiving several offers for guest posts. Here are two templates you can consider to create the perfect outreach email or message.

Appeal to their niche/area of expertise

While reaching out to a potential guest blogger, you should first check out which area they are mostly writing in or which topics they are focusing on. Here are some easy tips to follow –

• Show your research: In your outreach mail, mention how well you liked their specific perspectives in their published content. Then go on to explain how great it would be if they could make a similar contribution to your website to enrich your content archive. This will not only give them some positive feedback for their past work, but will also show your genuine interest in collaborating with them. 
• Prove their value as writers for your website: While you are at it, you may also explain in one or two paragraphs why their area of interest and expertise will be great for the content strategy of your website. Let them see how valuable their work is for your website. 

If you are a writer reaching out to a guest posting website in the hope of getting your work published on an established platform, you can follow this approach

• Prove your familiarity with their niche: While writing your outreach mail, show them that you have been following the kinds of content posted on their platform, and let them know of your interest in those areas.
• Propose some topics: Pitching your ideas in a rudimentary summary is a very useful tip for writers reaching out to a guest posting platform. Do not make it too detailed, but give them some incentive to consider you as a valuable contributor.

Point out content gaps that can be addressed

This template works very well for writers who are willing to contribute their unique knowledge and perspectives to platforms lacking in certain areas. It is also useful for writers who wish to show reputed guest posting platforms what they are missing out on and how they can address content gaps in the website. So, how to get this outreach mail started? Let us find out.

• Identify specific content gaps you wish to address: If the outreach email is from the end of the guest posting website to a potential contributor, you need to clearly state the content gap on your website. Convince them as to why their content can be effective for filling out those unexplored areas that your existing writers have not worked on.
• Illustrate using their work: List some of the topics recurring in their work and the specific perspectives explored there to show why they can be extremely valuable for readers of your platform.

If you are sending an outreach mail as a writer looking to publish on a guest posting website, these are the tips you can follow –

• Politely put forward the content gaps: Do not directly declare the underexplored areas in the content archive of the platform. Carefully outline your perusal of their niche and propose some areas that you may be able to address with your content.
• Use your past working areas as examples: You may highlight some key areas in your work that show how your perspectives and research can address the unexplored territories of content on their website.

Email warmup is important to maintain deliverability when you do outreach for guest posting

Conclusion

Guest posting outreach is not just about cold emails asking for collaborations to favor your platform. It is about careful strategy that takes thorough research, smart proposals, and the ability to exhibit value addition for the receiver of the proposal. Consulting with professional guest posting agencies will help you create a strong outreach strategy to increase email open rates and encourage faster replies.