Increase Your Profit With a Website Builder

Hosting providers always ask: ‘Why are my metrics going down?’ and ‘How can I improve my service and make clients stay?’ The answer is that there are too many hosting services out there, and to make customers stick to your service, you must really stand out in a positive way by introducing them to something unique and useful.

Most hosting providers only have back-end products: hosting servers and domains, and lack proper front-end products. This results in clients not using their domains because building a website is a completely separate task: they have to find another platform or a web designer, which is too much work to bother with. But the problem solves itself with a website builder. By integrating a website builder into the hosting service’s digital system or collaborating with one, a hosting provider can expect to significantly increase their profit in record time.

Learn more about how you can increase your income with a website builder in this article.

Affiliate Program

Joining an affiliate program is a fast and easy way to get a passive source of income.

Website builders’ affiliate programs are beneficial for hosting companies, bloggers, and web designers. An affiliate acquires a link that they will share on their website or social media accounts to market a website builder to their audience. For every person who buys a paid plan, an affiliate gets a certain percentage of revenue. Usually, it hovers around 20% to 50%. The more clients a website builder gets, the more money an affiliate earns. Most website builders provide their affiliates with marketing materials, so affiliates don’t need to make anything themselves, only spread the word.

Affiliate programs are great for both parties: an affiliate gets the chance to network and establish connections with a brand, while a brand finds a new audience with little marketing investment.

There is one downside to it — sometimes it’s difficult to join an affiliate program because a website builder’s criteria are too strict. Wix is notorious for how hard it is to get through all the questionnaires and actually join their program. Besides, it pays less for customers from specific regions, such as Turkey, Brazil, and Russia. Another disadvantage is that money can only be received through PayPal or Payoneer, which is the case with Strikingly and Breezy website builders. But it’s not universal — joining Site.pro’s affiliate program doesn’t require filling out specific forms; every user gets a link by default.

White Label

White labeling is used in different industries to basically outsource the development of a new product. White label solutions allow companies to purchase a polished product, put the company’s branding on it, and sell it as one of their own solutions. A good white label product is never noticed because it integrates perfectly with the brand.

A white label website builder can greatly enhance the performance of a hosting service. Creating a new website builder or CMS from scratch is a tough task, requiring a lot of professional web designers and programmers to work together. Despite website builders being easy to use, they are by no means easy to develop. It can take years to create a competitive platform that will have serious advantages over the competitors.

That’s why it’s more efficient to buy a product that has already been finalized. White label website builders are perfectly optimized, and the developing company stays in touch with the hosting company to fix bugs and answer questions. Clients will never know that their hosting provider’s website builder is white label, which builds trust with the brand.

When purchasing a white label plan, the hosting provider decides themselves how much they will charge clients for premium plans. It’s crucial to choose a white label tool wisely. For example, Weebly’s plans range from $10 to $26/month, which will limit the hosting company’s pricing options. Meanwhile, Site.pro’s minimal plan starts at $1.20/month, so the hosting company can customize their own plans and pricing much more freely.

Benefits of white label include brand strengthening, building trust with customers, and appearing more advanced in general as a company. The market for hosting services is extremely competitive, which leads to companies with website builders having more advantage over those without. A new feature is always an exciting addition to any brand, but a website builder is a special case because it directly enhances other products of a hosting service: servers and domains. Clients who would otherwise buy a domain and later forget it, only to stop paying for it completely in a year or two, will find use for their purchase and are more prone to sticking with their hosting provider for much longer.

Revenue Share

A revenue share program is a unique solution that combines elements of white label tools and affiliate programs. As of August 2025, this type of partnering program is exclusively offered by the Site.pro website building platform.

Just like affiliate programs, joining Revenue Share grants a hosting company a 50% commission for every transaction clients complete on Site.pro. But there is a nuance: with the affiliate program, a partner receives a special affiliate link that can be placed on their website. This link then redirects clients to Site.pro, leading to clients leaving the hosting provider’s website.

Revenue Share, on the other hand, allows hosting companies to install the plugin of the website builder on the billing or hosting panel. So, when clients buy a domain, they are able to instantly use it by creating a website through Site.pro’s free website builder. And when they want to access more features by purchasing a paid plan, they still don’t leave the hosting provider’s environment.

Revenue Share encourages clients to stay with the hosting service and engage with its products more. It requires minimal investment but in turn incentivizes the growth of important metrics such as LTV, leads, retention, and activation.

By joining Revenue Share, a hosting provider can expect to earn around $9,062 a year from the program alone. However, simply having a free website builder available will attract more clients. More than that, Site.pro has a free growth hacking course for businesses, and it constantly supports its partners by implementing analytics and providing customer support.

To Sum Up, What Program to Choose?

Affiliate programs, white label tools, and Revenue Share have their unique upsides. While affiliate programs are more well-suited for individual creators and freelancers, white label and Revenue Share are great for businesses.
Read the terms and agreements carefully to understand what will work best for your business.