Brand Back Linkers2026-01-04T06:58:31+00:00 It starts innocently enough. You sit down to read a crucial document—maybe a research paper, a financial report, or a lengthy ebook. You read the first sentence. Then the second. But by the third sentence, your hand is already reaching for your phone. You aren't tired; you are restless. Your brain feels like it is vibrating, demanding a hit of dopamine that black-and-white text simply cannot provide.
Psychologists call this "Popcorn Brain"—the result of years of conditioning by short-form algorithms. We...