Brand Back Linkers2026-01-07T07:11:46+00:00Most teams don’t set out thinking they need a CRM, at least not in the early days when the same few people are talking to customers and the rhythm of conversations is still easy to keep in one’s head. Emails are searchable, notes exist somewhere, and even if things are not perfectly organised, there’s a sense that nothing important is slipping through.
That sense slowly wears off, usually without a clear breaking point. A lead replies after a long gap and...