Tag - marketing qualified leads

From Lead to Close: Aligning Marketing and Sales for Better Conversion

Sinu Kook2025-06-20T22:34:20+00:00Conversion of leads to customers is the name of the game for many marketing and sales teams in B2B organizations. Yet in reality, they often operate in silos or lack collaboration. With marketing comes leads, but when sales don’t follow this process, it could mean the leads are of a low quality or that following up on these leads is ineffective. It can be a big frustration for marketing if revenue is not generated through their marketing efforts. Because of the disconnect between marketing...