The Best AI Website Builders That Are Also Free

AI website builders have gone from a novelty to a serious tool in the web developer’s arsenal. What used to take weeks with a developer team and a project manager can now be spun up in an afternoon thanks to advances in artificial intelligence, intuitive UI/UX patterns, and clever templating systems.

But let’s be honest: not all AI builders are created equal, and most “free” tools aren’t really free. Some gatekeeper the most essential features behind paywalls or watermark your site into oblivion. Others are just glorified landing page generators with a chatbot slapped on top. As someone who’s spent the better part of a decade in web development and watched AI tools evolve from gimmicks to actual productivity boosters, I can confidently say this: there are free AI website builders worth using but you’ve got to know where to look.

In this guide, I’m going to walk you through the best AI website builders that are genuinely free or freemium (with useful functionality available up front), explain why they work, and help you avoid wasting time on tools that sound smart but build junk.

What Makes an AI Website Builder “Good”?

Let’s get one thing out of the way: “AI” isn’t magic. It’s pattern recognition at scale. A good AI website builder uses your input text descriptions, business type, design preferences and turns that into usable layouts, relevant content, and ideally, fast-loading, responsive pages.

Here’s what separates the good from the gimmicky:

• Speed: Can it build something usable in 5–10 minutes?
• Customization: How easy is it to tweak the AI-generated result?
• Design Quality: Does it actually look good or just functional?
• Code Quality: For advanced users, does it output clean code?
• SEO & Mobile Optimization: Does the output respect current best practices?
• Freedom: Can you export, self-host, or at least publish without hitting a paywall?

Let’s dig into the top contenders.

1. Webzy – An AI Website Builder That’s Actually Useful

There’s no shortage of AI builders that promise the moon and deliver another generic page with stock images and lorem ipsum. But then there’s Webzy, a rare example of a tool that doesn’t just look good on a landing page, but actually performs.

What Stands Out?

Webzy is simple. Almost deceptively so. You give it a description of your business or website idea, and it generates a polished, responsive site in under 5 minutes. Not just a homepage but multiple pages with smart structure and content that doesn’t feel templated to death.

But what really hits the mark for developers and non-tech users alike is how clean and editable the end result is. It doesn’t trap you in some walled garden of design decisions you can’t undo. You can modify elements, text, and structure using an intuitive interface, or keep what it gives you and publish it as is.

I’ve tested Webzy on use cases ranging from simple portfolios to one-pager SaaS landing pages, and it didn’t just get the job done it made me question why I’d ever prototype by hand again.

Is it 100% free forever? Yes.

If you’re serious about building something now and don’t want to start from zero, Webzy is the one AI website builder I’d recommend without hesitation.

2. Wix AI Website Builder – A New Chapter Beyond ADI

Wix was one of the first major platforms to introduce an AI design assistant (ADI), and while it helped pioneer the space, Wix has since transitioned to a more advanced AI website builder: Wix AI Website Builder.

This newer tool offers a smoother and more intelligent onboarding experience than the original ADI. You provide a simple text prompt about your business, and the AI generates a personalized website with relevant design, layout, and content all within minutes. It feels more adaptive and modern, with deeper customization available from the get-go.

The original ADI is still available but now takes a backseat. The new AI builder is clearly where Wix is focusing its innovation.

On the plus side, Wix continues to offer a robust ecosystem of apps, templates, and e-commerce tools making it a solid choice if you’re already using the platform or need an all-in-one solution.

3. Design.com – Fast AI Generation

Design.com takes a straightforward approach to AI website building. You input your business name and a brief description, and the AI generates a polished website in seconds complete with layouts, content, and design elements tailored to your industry.

What makes Design.com particularly useful is the balance between AI automation and manual control. The initial generation happens fast, but you’re not locked into what the AI produces. The editing interface gives you access to customization tools that let you adjust fonts, colors, layouts, and even add curved text or gradient effects if you want to get creative.

Design.com’s tools can be accessed for free. You can preview designs and play around with the AI, but to actually download a premium logo template or publish your site, you’ll need to upgrade. 

Other key features include:

• Unlimited website generation
• Unlimited edits
• Full customization

4. BrandCrowd – Beautiful Website Templates

BrandCrowd‘s website builder focuses on design and variety. Enter your business name, and the platform instantly displays a range of website templates designed for your industry. The selection is extensive, and you can filter by keywords, style, or layout to narrow down options that fit your vision.

Once you pick a template, customization is straightforward. You can change colors, fonts, and layouts with a few clicks, move elements around, add images or videos, and adjust text to match your brand. The drag-and-drop interface keeps things intuitive, so you don’t need design experience to make meaningful changes.

BrandCrowd integrates seamlessly with the rest of its ecosystem. If you’ve already created a logo or other branding materials through the platform, your website templates will align with those assets, making it easier to maintain visual consistency across your brand.

5. Durable – Great for Solo Entrepreneurs and Service Sites

Durable has built a niche reputation as the go-to AI site builder for solo founders, consultants, and small service businesses. Its whole pitch is that it can build a business website in under 30 seconds. It’s not far off.

The interface is minimal but purposeful. You describe your business in a few words, pick your industry, and boom a multi-section website appears. It’s not going to win design awards, but it will get you online with a respectable presence, complete with placeholder services, testimonials, and contact forms.

The downside? Free hosting is time-limited, and branding will show up unless you upgrade. Still, for quick MVPs or portfolio-style pages, it’s a respectable option.

6. Bookmark – Clean Design with a Human Touch

Bookmark leans heavily into the “AI as a partner” model with its AI assistant, AIDA. It builds full websites based on your inputs and then guides you through the customization. The results are more polished than most entry-level AI tools, and the onboarding experience is arguably one of the smoothest.

AIDA isn’t trying to reinvent web design. Instead, it speeds up the parts that normally slow you down: layout, image selection, and mobile optimization.

The free version has some limitations in terms of bandwidth and features, but you can create a live website with no coding, and it doesn’t aggressively push you to upgrade until you really need more customization.

7. Explore and Compare with Tool Aggregators

If you’re still unsure about which AI website builder fits your needs or you want to see what else is out there there are directories that catalog and compare hundreds of tools. One such gem is AI for Everyone, which features a well-organized collection of free AI website builders. It’s a surprisingly useful resource when you’re trying to cut through the noise.

The best part? It’s community-curated and constantly updated, which means you’ll often find new or niche tools that haven’t hit the mainstream yet. That said, treat it like a starting point not all tools listed have been vetted for quality.

What’s the Best “Free” AI Website Builder?

Here’s the honest answer: it depends on what you need.

• Want speed, flexibility, and quality output right out of the box? Webzy wins, especially for users who don’t want to spend days tweaking but still want a clean result.
• Need something super simple for a side hustle or service page? Durable is your friend.
• Already using a platform like Wix and want AI to give you a head start? Wix AI Website Builder will feel familiar.
• Want hand-holding through the process? Bookmark is solid and beginner-friendly.
• Want to explore all your options before choosing? Dig through AI for Everyone’s category listing.

Closing Thoughts

AI website builders are no longer just “nice to try” tools, they’re real solutions that can compete with traditional design workflows. But the key is knowing which ones are worth your time and which are just hyped-up templates with a chatbot.

If you’re just getting started or you’re tired of rebuilding the same landing page from scratch for every project, give these tools a try. And if you want to start somewhere with actual value and usability right out of the gate, you know where I’d start.