The Connection Between UX Design and SEO Rankings

Imagine you are creating a website to promote your business. You have amazing products, great ideas, but the only thing that seems off is the website itself. It has a lot of glitches, consists of numerous tabs, and hangs very frequently. Will any user visiting your website ever stay there for more than 2 minutes or visit it again? The answer is a straight No.

Top Web Design Statistics says that about 88.5% people leave a website immediately due to long loading time and poor experience. This is where the combined role of seo and ux design pops up. Nowadays, combining UX designs with SEO processes has become very popular due to its great impact.

That is why when you take help from a seo consultant in Jacksonville for making strategies for your website, they surely recommend you develop a good UX design. Let’s understand both these concepts and how they connect and can bring great prosperity to your website in the following.

What Do The Terms Website UX & SEO Actually Mean?

UX or User eXperience is exactly what its name suggests. It is the experience or feeling that people get when they visit your website and scroll down to various options. UX designs are used to make a website more attractive and engaging for the audience. This takes us to our next term, called SEO ranking.

SEO ranking is basically a certificate of appreciation that a website receives from its audience. If a user shows interest in your website, visits it again & again, and brings more audience with them, then this means that your website is getting popular. Ultimately, this will help to make your website Search Engine Optimized (SEO). Soon, they will rank at the top in various search engines such as Google.

Major Connecting Points Between Website UX & SEO Ratings –

UX & SEO rankings have a common goal, and it is to attract and engage more and more audiences with each passing day. That is why there are numerous major connecting points between these two processes. Let’s dig into some of these connecting points in detail in this segment:

➢  Loading Speed Improves Immensely –

By working on the backend UX design of a website and engaging more shortcuts on it, the loading speed of the website improves immensely. This way, the audience will be able to receive quick results and will start trusting your website, even during emergencies.

Reduction in the loading time surely means an increase in website engagement and ultimately, a rise in the SEO ranking. Therefore, both these processes going hand in hand can benefit your website incredibly and undoubtedly.

➢  Modification in the Readability Attracts Audience –

With the help of various modifications done by the UX designs, a large number of consistent audiences can be attracted towards the website.

This undoubtedly helps in boosting SEOs and making websites rank higher repeatedly and consistently.

➢  Professionalism in Website Design Shows Reliability –

A clean and professional website design helps in attracting more and more people towards it. This is because showing professionalism makes the audience believe in your goals and conveys your seriousness towards them.

That is why it is one of the most important aspects that connect seo and ux design with each other.

➢  Call-to-Action Helps in Giving Clear Indications –

When clear prompts or information are provided, these call-to-action buttons redirect the audience to their expected sections, and this saves a lot of their time and effort.

Some may think that getting rapid results will reduce the SEO ranking of the website because the audience will stay on it less. However, the actual case is quite the opposite. With more call-to-action services, repeated engagement of the audience increases, and this will only benefit your website in improving its SEO rankings.

➢  Content Discovery becomes Easier with Internal Linking –

Creating interlinks on small texts on your website will help the audience to explore more within less time, just by visiting your website. This way, people will be able to rely on your website, not only for your product or service information but some external knowledge as well.

Making strategies of seo and ux design in such a way that interlinks can be inserted will surely be a game-changer for your website, within a very limited time.

➢  Decrease Friction to Increase Returning Audience –

When the audience visits a website, they expect to get all the answers to their respective questions. However, if there are too many options to choose from and too many tabs to click, then they eventually get bored and give up.

By decreasing the number of steps required to reach a particular option through UX design modification, you can improve website SEO rankings to a great extent and attract a returning audience as well.

Tips to Keep a Good Balance Between SEO Ranking and UX Design –

Some of the important tips to keep a good and consistent balance between your SEO ranking and UX design services are:

➢  Know What the Users Expect from Your Website –

Analyzing and researching your target audience in detail is very important to know exactly what they expect from a website. Then, framing it into a proper UX design and building your website accordingly becomes easier.

➢  Highlight Important Pages instead of Hiding Them –

Instead of hiding the important and top-searched pages behind complicated navigation, make sure to keep them in front of the eyes of the users.

This way, users will get quick results for exactly what they want, and their reliability on your website will keep increasing day by day.

➢  Keep Optimizing Speed of Your Website Page Repeatedly –

Make sure to optimize the speed of your website pages from time to time.

This way, your website will not become slow and spoil the impact of your UX designs at all.

Conclusion

It is evident from the above blog that the impact of a UX design is tremendous on how a website appears to the audience. Therefore, making good strategies and interlinking them with unique UX designs is surely a great business strategy for your website.

The amazing combination of seo and ux design will create wonders for your website and boost your website’s reach rapidly. So, get up, get ready, and begin planning your SEO strategies and UX design combinations now.