Top 15 E-Commerce Marketing Strategies To Improve Sales

Your sales conversion rate is dropping by the minute, and fewer people are reaching checkout each day. 

It’s exhausting, and you need it to stop. 

But the solution isn’t new products or a new sales team. What you need is an e-commerce marketing strategy that works.
E-commerce marketing is a common digital marketing strategy that promotes products available in an online store. This marketing tactic helps in sales conversion by attracting customers. However, an online marketer makes a different combination of e-commerce marketing ways to convert customers into buyers. Some common content marketing strategy examples include boosting SEO, PPC advertising, and email marketing.

What Is An E-Commerce Marketing Strategy?

An e-commerce marketing strategy combines offline marketing and digital marketing strategies to convert your online store’s audience from leads into paying customers. 

15 Types of E-Commerce Marketing Strategies 

1. Run PPC Campaigns

PPC ads are a fast marketing tactic to get your products in front of potential buyers. These campaigns target the right keywords and help drive traffic to the store and boost conversions quickly.

2. Optimise Your E-commerce Website’s Layout

Do you know that your website’s layout helps retain visitors? You can simplify navigation, highlight bestsellers, and optimize your mobile version because even a few seconds of delay can cost you a sale.

3. Start a Content Marketing Program

Content marketing uses market research to create valuable written, video, image, and/or audio content, such as a blog post that helps buyers decide the best dresses for summer. 

Content builds trust amongst visitors and also helps you rank high on SERP. Start a blog, share guides, or post engaging product stories and compel readers to purchase.

4. Capture More Email Subscribers

Emails are gold in e-commerce marketing ideas. Use popups, exit-intent offers, or discounts to grow your list. Once you’ve got their email, you can keep customers informed, engaged, and coming back for more. A cold email platform lets you connect with targeted leads who might be interested in your brand but haven’t discovered it yet.

Use a combination of subscriber list growth marketing tactics (such as newsletter promotions), and regular, valuable email content (promotional emails, welcome emails, and surveys).

5. Create a TikTok Marketing Strategy

TikTok isn’t just for dance videos—it’s a powerful marketing tool. Share product demos, behind-the-scenes clips, or funny trends to build a following and connect with a younger, trend-savvy audience.

Over 64% of the world’s population is on social media. Use social media to share content that is trendy and relatable while driving product awareness. 

6. Run an Influencer Marketing Campaign

Partnering with influencers adds credibility to your brand. Choose voices that align with your audience, and let them showcase your products naturally to their followers.

Partner with trusted influencers who’ll recommend your products to their large communities of followers who trust their recommendations.

7. Leverage User-Generated Content

Customers trust other customers, so encourage happy buyers to share photos, videos, or reviews of your products. It not only builds social proof but also feels more genuine than paid partnerships. Encourage real people (not just celebrities) to share reviews, photos, and videos of your products to boost social proof and sales.

8. Optimize for Mobile

Most shoppers browse on their phones, so your site must be mobile-friendly. It must have quick load times, simple navigation, and smooth checkout experiences. Make your website design mobile-friendly by using readable fonts or making buttons big enough to tap without zooming in. 

9. Retargeting

Many visitors leave without buying but that doesn’t mean they’re lost. Retargeting ads bring them back by reminding them of the product they viewed, often giving them that extra nudge to make a purchase.

10. Optimize Your Product Pages

Clear photos, attractive descriptions, reviews, and easy checkout options make product pages convert better. Treat each page like a mini sales pitch because that’s often where the final buying decision happens.

11. Host Live and Virtual Events

Whether it’s a product launch, a behind-the-scenes look, or a live Q&A, going live. It helps build real-time engagement and makes your brand personal and approachable. To carry that momentum beyond the stream, send active participants a custom challenge coin—a simple memento that fuels engagement, redemptions, and post-event buzz. 

12. Collaborate with Guest Bloggers

Guest blogging helps you tap into new audiences. Find bloggers your target customers trust and post relevant content that includes an organic mention of your store or products.

13. Prevent Out-of-Stock Inventory

Running out of popular products frustrates customers and hurts sales. Use inventory alerts and forecasting tools to stay ahead. Reliable stock levels mean fewer lost sales and happier shoppers.

14. Use Chatbots for Sales Promotion

Chatbots guide shoppers, answer questions, and even offer special discounts. They work around the clock and help move customers smoothly through the buying process.

15. Build Loyalty into Your Strategy

Loyal customers spend more and refer friends. Start a rewards program, send personalized offers, or simply follow up with thank-you notes. Create a smooth flow for users from site click to checkout by prioritizing clean site design with great visuals, copy, high-resolution product images, and reduced site friction.

16. Use Micro-Influencers for Product Seeding and User-Generated Content

Micro-influencers may have smaller followings, but they often boast higher engagement rates than big-name influencers. These everyday creators come across as regular customers, making their product recommendations feel more authentic and relatable. In fact, a shoutout from a micro-influencer in a niche community can spark more excitement around your brand than any generic ad could.

Tap into this by sending free samples of your product to micro-influencers—a tactic called product seeding—in exchange for honest reviews, photos, or videos. This approach generates a steady stream of fresh user-generated content (UGC) for your brand—real testimonials and lifestyle shots—that builds strong social proof and trust among other shoppers. To scale it up, use a micro-influencer marketing platform to streamline the process. For example, Stack Influence connects you to an A.I.-vetted network of 11 million micro-influencers and automates everything from outreach to posting, helping you boost brand awareness and sales through authentic word-of-mouth (even on marketplaces like Amazon).

Market Your E-Commerce Store The Right Way

In a nutshell, leveling up your e-commerce game isn’t rocket science it just takes the right mix of smart moves. From running punchy PPC ads to sprucing up your site and jumping on the content bandwagon, each strategy plays a part. Don’t forget to ride the social media wave and keep things fresh. The secret? Keep tweaking, testing, and staying curious.

Successful e-commerce brands don’t just happen overnight; they’re built through thoughtful, research-based strategies. Now, go ahead, use the types of marketing strategies outlined above, bring your ecommerce marketing ideas to life.