You have installed your WordPress theme and have started generating leads. But you don’t know where these leads are coming from. Is it from your latest Facebook post? Or your SEO efforts?

As a result, you are blind and don’t know on which marketing channel to focus on: SEO, Social organic, etc.

The tool we are going to introduce below allows you to track the source of your leads on WordPress.

Steps to track lead sources on WordPress

1. Install and Activate WP Forms –  a forms plugin widely used on WordPress. You can use any other alternatives
2. Sign up to Leadsources.io – the tool used to track the source of your leads – and install their script to the header. For more information, follow this guide.
3. Insert hidden fields on your form. This is where LeadSources will store the lead source data such as source, channel, campaign, terms, content, landing page, and landing page sub-folder
4. When a lead fills out the form, LeadSources captures the lead source data and stores them in the hidden fields of your form
5. When the form is submitted, the lead source data is contained in the lead answer (in the hidden fields columns)

Analyzing performance to refine your marketing strategy

With lead source tracking in place, the next step is to analyze the data to understand your performance.

Download your lead responses, and analyze the volume of leads by:

• Channel
• Sources
• Campaign
• Etc.

Adapting your marketing strategy

When you know how many leads are coming from each source, you can easily understand which marketing source to focus on.

Continuously testing and adapting your strategy based on the lead sources allows you to maximize your marketing ROI.

Tracking the source of your leads on WordPress through WP Forms is a strategic imperative. By understanding where your leads come from, analyzing performance, and adapting your marketing strategy accordingly, you can ensure your WordPress site not only attracts the right visitors and converts them into valuable leads.