3 Key Benefits of WordPress for Small Business Owners

WordPress is one of the most used software for small businesses that would like to set up a professional website. WordPress for small business CMS holds over 40% of the market share and has been used to develop more than 28% of all websites. But why this platform is so desirable for small business owners? In this article, you learn three important advantages of opting for WordPress as your small business’s website platform.

1. Cost-Effective Solution

The key benefit of WordPress for small business is its low-cost services. Being an open-source, WordPress gives business persons an opportunity to obtain a professional website without the need to spend too much. Some aspects, like theme and plugin upgrading, cost money, but the basic WordPress operational model comes with no charge, which works well for businesses with few resources.

A recent survey that was conducted showed that creating a small business Website on WordPress cost anything between $500 and $3000 depending on the design preferences and functionality you need. It is considerably cheaper than setting up a custom website development that goes way up to $10,000, depending on more features required.

2. Flexibility and Customization

WordPress is very flexible and allows businesses to develop websites that meet all their needs. Currently, there are over 55,000 plugins and thousands of themes, and small business owners can install new functionalities such as eCommerce, booking, or SEO without the knowledge of programming.

From a simple small online store outlet to an internet-based consultancy business, WordPress allows for this to suit the company’s image. The program’s intuitive interface makes it easy to operate not only for web development professionals but also for ordinary people. In comparison to other platforms, according to the Topablog portal, WordPress often proves more customizable and scalable for small business websites, offering better long-term growth opportunities than competitors like Wix.

3. SEO-Friendly Features

In the present world of social media and digital marketing, creating a new customer base online is impossible without proper SEO. WordPress has always been considered SEO friendly due to factors such as clean coding, fast loading times, and responsive design that is friendly to search engines.  Furthermore, WordPress has a variety of free and paid SEO plugins, including Yoast SEO and All in One SEO Pack, that help users through the process of optimizing their page to appear on Google’s search list.

Available research provides a clear indication that websites developed with WordPress stand a better shot of ranking well on Google due to enhanced SEO tools. Furthermore, simple search engine optimization methods used in building websites can cause as much as 300% boost in traffic in the first half a year.

Why Does a Small Business Need WordPress?

WordPress is flexible with regard to business change. When your business expands, you can simply add more options like an internet store or a blog without redesigning your whole site. The system also enables users to link their website with social networks, with the benefit of reaching out to customers and getting new traffic. Even though website security relies on a number of issues, WordPress is often updated to close down any security lapses. Also, guarding your website against the attacks of hackers is also possible with the help of security plugins. Moreover, it is worth noting that WordPress supports a range of analytics plugins, for instance, Google Analytics, that will help to track traffic, users’ behavior and the performance of marketing strategies.

Conclusion

WordPress is considered one of the most suitable solutions for small business owners to build a professional and affordable website. Many of its elements are inherently designed for SEO, and the level of its flexibility for customization is perfect for businesses to be able to grow as an organization and as players in the online market. WordPress is an excellent choice for business owners looking to invest in a reliable CMS that supports long-term growth.