How to Encourage Customers to Share Product Unboxing Videos for UG

We’ve all seen them — those satisfying unboxing videos where someone opens a new product and gives us a first-hand look at what’s inside. From gadgets to skincare to fashion, unboxing videos have taken over social media. And there’s a reason why they work: people trust other people more than brands.

When customers post their unboxing experiences online, it builds trust and excitement for your brand. Unboxing videos made by your customers act like honest, word-of-mouth promotions that spark interest, build trust, and shine a spotlight on your brand for others to discover.

But here’s the thing: most people won’t automatically film an unboxing unless they’re really wowed or prompted. That’s where your brand steps in! You can guide and encourage your customers to share their unboxing moments with just a few simple strategies. Let’s walk through how to make it easy, fun, and rewarding for them.

Make the Unboxing Experience Special

It all starts with how your product is packaged. If it arrives in a plain, unexciting box, there’s not much to show off. However, if it’s beautifully wrapped, with your branding, colors, or even a little surprise inside, it feels more like a gift than a purchase. Small touches like thank-you cards, tissue paper, or creative box designs can turn a simple moment into something worth filming.

People love sharing things that feel unique. When the unboxing experience looks good and feels joyful, customers are more likely to reach for their phone and hit record. The goal is to create a moment that they want to remember — and show off to their friends or followers.

Kindly Ask Them to Share

A lot of customers won’t think to post an unboxing video unless you give them a gentle reminder. So don’t be afraid to ask! You can include a short note inside the box that says something like, “We’d love to see your unboxing moment! Tag us @YourBrand and use #MyUnboxingStory.” You can also send a follow-up email after delivery or make a friendly post on social media inviting people to share.

Just make sure the message is friendly, casual, and doesn’t feel pushy. Keep it fun and simple — like you’re inviting them to be part of something cool. Most people enjoy being part of a brand story, especially when they feel noticed and appreciated.

Offer a Small Reward or Incentive

While some customers may share just for the fun of it, others might need a little motivation. Even a tiny gesture of appreciation can be the push someone needs to share their experience. This could be a discount on their next order, a free gift, or entry into a monthly giveaway for everyone who shares a video. It doesn’t have to be a huge prize — it just needs to feel like a thoughtful thank-you.

These kinds of incentives not only encourage people to post but also create excitement around your brand. 

When customers know they can be rewarded for sharing their experience, they’re more likely to participate — and may even tell others about it too. It becomes a fun little game with your brand at the center.

Use a Branded Hashtag

Creating a unique, easy-to-remember hashtag helps tie all your customer videos together. A branded hashtag makes it easier for you to find, repost, and track unboxing videos on social media. Something like #UnboxWithYourBrand or #MyBrandMoment keeps things organized and makes your customers feel like part of a shared experience.

Encourage people to use the hashtag whenever they post. You can highlight the hashtag in your packaging, on your website, and across your social channels. When people see others using it and getting featured, they’ll be more likely to use it too, and that builds a stronger, more connected brand community.

Repost and Celebrate Customer Videos

One of the best ways to encourage more unboxing videos is to give attention to the ones already shared. 

If someone tags your brand or uses your hashtag, repost their video and thank them. This makes the customer feel appreciated and recognized, and others will see that your brand truly values its supporters.

When you highlight customer content on your page or stories, it inspires others to do the same. It becomes a fun cycle — people post, you share, and more people want to join in. It’s free and authentic promotion for your product, straight from real users.

Partner with Loyal Customers or Micro-Influencers

If you’re just starting out or trying to create a buzz, reach out to loyal customers or small influencers who already love your product. You can offer to send them a product and ask if they’d be open to recording an unboxing video. These early videos help set the tone and show others what’s possible.

Micro-influencers are especially great for this because their audiences are usually more engaged and trust their opinions. Once a few people post videos, your other customers may feel more comfortable doing the same. It’s about creating a ripple effect that starts with a few trusted voices.

For example, check out this video review of the OVS Expedition truck cap for the Jeep Gladiator. In this case, they’ve added it directly to their Jeep Gladiator truck cap product page. You should also consider embedding the YouTube video on your own page so visitors can watch without leaving your site. It’s an effective way to showcase real-life use and build trust.

Make the Process Easy

If customers feel confused about what to do, they probably won’t do it. So keep the instructions clear and simple. Include a small card in the package or a line in your email that says where to post, how to tag you, and what hashtag to use. Make sharing so simple and seamless that it feels more like fun than effort.

You can even link to example videos or highlight posts from other customers to show what you’re looking for. 

The easier and more effortless you make it, the more likely they are to hit record and share. 

You’re not requesting a favor — you’re opening the door for them to be part of something exciting.

Final Thoughts

Encouraging customers to share unboxing videos doesn’t require big budgets or complex campaigns. It’s about creating a delightful experience, making customers feel appreciated, and inviting them to be part of your brand story. 

With a few simple touches — like great packaging, a friendly message, and a small reward — you can turn everyday buyers into excited content creators.

So go ahead — start with the basics, and let your happy customers help tell your story. You’ll be surprised how far a few fun videos can take your brand! In the modern landscape of ecommerce marketing, authentic user-generated content can be more impactful than any paid advertisement.