Future of WordPress with AI
AI has majorly impacted the entire world. It has its roots in the tech industry, especially after the emergence of ChatGPT and generative AI in 2022. WordPress already has many AI features that are helping developers and content creators.
But the main question here is what lies in the future of WordPress with AI?
Let’s look at the challenges and the opportunities AI has brought to WordPress and how users can use the technology.
AI and WordPress
The relationship between AI and WordPress is not new; they are interwoven. As the AI grew throughout the years, the plugin developers were right there to bring users better and more sophisticated solutions. For over a decade, WordPress users have relied on AI for search engine optimization and catching spam comments.
With the birth of generative AI and machine learning, AI will continue to play a massive role in the WordPress ecosystem. Plugin creators and the WordPress core team will keep adopting to provide users with the best experience.
How AI can Benefit WordPress and WordPress Users in the Future?
AI is evolving and getting bigger day by day, affecting everyone from developers to content creators. Let’s look at how AI can help WordPress users in the future.
One of the most affected industries due to generative AI is content creation. Artificial Intelligence can write articles and generate copies, emails, and landing pages in just a few clicks. WordPress has a few dedicated plugins that allow you to write content effortlessly with just a few commands. Some of them even do keyword research and stuff them appropriately for better SEO.
AI can also be used to
- Get relevant content ideas
- Create outlines for articles
- Faster research
- Proofreading and grammar checking to improve clarity and readability.
SEO or search engine optimization is an essential part of every website because the content does not have any value without it. AI has already played a massive role in carving a clear path for SEO. Many SEO plugins like Rank Math, AIOSEO, and Yoast SEO have implemented AI technology to optimize your article and website.
In addition to just suggestions, AI plugins also have the following features.
- Automatically generate alt text
- Write meta descriptions, titles, social media blurbs, and hashtags.
- Perform keyword research to find relevant keywords and stuff them throughout the content.
The features have been available for a while, but Generative AI and Machine Learning have made them way more effective and impactful.
Adaptive Customizations and Personalization with AI
One of the most widespread uses of AI is to personalize the user experience. We have seen that in the form of related posts, suggested products, and people also view, in which content is recommended according to the customer’s behavior.
AI is taking it a step ahead by introducing tailored promotions like changing the entire website or app’s user interface based on visitor behavior. Moreover, AI translation tools automatically translate the website content, making it better and more valuable for your audience.
AI has also impacted website security. AI has been used to analyze web traffic to identify suspicious activity and hijacking attempts. It learns common patterns from malware samples and detects them precisely.
Moreover, with Generative AI, you can test security by simulating real threats on your WordPress website.
AI can improve the security system by making it harder for hackers and hijackers to attack your website. It can be done in a very early phase of the attack by blocking the suspicious traffic requests before they slip through.
Customer Support / AI Chatbots
Humans cannot work 24 hours, so in this situation, chatbots play a crucial role in assisting the customer. They have been around for over a decade, but the responses were nowhere close to human support.
But today, they are on par with humans in many ways. They can better understand the natural language commands and help customers like human employees.
Today chatbots can
- Handle simple queries, taking some workload off of the human team
- Take care of automated tasks like scheduling and reservations.
- Provide 24/7 customer support.
Now, chatbots are good enough to enable small businesses and eCommerce stores to save some money by eliminating round-the-clock customer support representatives.
Challenges of Implementing AI
AI has brought exciting opportunities, but the challenges with the system are also there.
Here are a few challenges of implementing AI.
Ethical and Legal Challenges
AI is a groundbreaking technology, but with models like ChatGPT and other content and graphic-generating software, there is a big chance that the material is partially or entirely plagiarized because the models are trained on a massive dataset of information, which also includes copyrighted material.
Many artists have sued AI tools for using their artwork to train models without the compensation and consent of the artist.
Misleading and Incorrect Information
AI models do not have the latest information. For example, the ChatGPT has information before September 2021. So, if you are using it to write articles and generate content, the data might not be precise.
Moreover, using its code can lead to insecure and outdated codes that may cause the website to function slowly and create security flaws.
It can definitely save time and assist in the creative process, but relying 100% on them can lead to problems.
Artificial Intelligence has revolutionized the internet, and WordPress has always kept up. We had seen many plugin developers creating excellent products when advanced AI was not good. As it is evolving, WordPress will continue to grow.
In the case of generative AI, you have to be responsible, as it can lead to ethical and legal issues. But if used correctly, it can enhance the WordPress experience by writing excellent articles, performing search engine optimization, and reading data to make the website secure from hackers and hijackers.
The future of WordPress with AI is bright, and they are destined to achieve great heights together.