Awais Shamsi2026-05-12T11:32:12+00:00Last year I was reviewing a client's website analytics and something kept bothering me. Their bounce rate was sitting at 78%. About eight out of 10 visitors left within seconds. The product became stable, pricing became affordable, and the group had true information. So what went wrong?
I spent an afternoon just watching people interact with the page and the pattern was obvious once I saw it. Visitors arrived, read three lines, got confused about what the service actually involved, and...