Muzamil Khan2026-04-22T11:50:56+00:00There is a moment that happens thousands of times a day across every city in the world. You are moving through traffic, half-focused on the road, half somewhere else entirely, and a large image enters your peripheral vision. You do not stop. You do not consciously study it. But something lands.
By the time you arrive at your destination, you have already forgotten it happened. Yet the brand on that billboard has shifted, ever so slightly, in your mind. That is...