Tag - Sceptics

Converting Sceptics into Customers: Web Design Psychology for Home Services

Brand Back Linkers2026-01-11T14:37:16+00:00A homeowner is standing in their kitchen. Their roof is leaking. They've Googled "roofer near me" and are now looking at two websites. Website A has a sleek design. Modern fonts. High-quality photos. The company bio explains their 15-year history with flowing prose. There's a testimonial section with five-star ratings. Website B is older-looking. The photos are average quality. The first thing visible isn't company information, it's three specific problems the company solves. Below that are actual costs. Then a process...