Sinu Kook2025-05-07T23:16:41+00:00Ecommerce businesses pour massive effort into customer acquisition, beautiful site design, and flawless checkout flows. But there’s one critical area that often gets ignored — until it starts costing you time, money, and customers: fulfillment infrastructure.
Behind every smooth DTC experience is a messy backend full of decisions most founders and ops leads don’t think about — like what kind of pallets their warehouse uses. And yet, this seemingly small detail can have a massive ripple effect on speed, returns, delivery...