Brand Back Linkers2026-03-26T16:47:20+00:00In 2026, customer engagement is crucial for sustainable growth, as active customers can become dormant within 60 to 90 days without intervention. Engaged customers spend 3.2 times more and have 4.1 times higher retention rates. The first 90 days are vital, determining about 70% of long-term customer value.
Traditional marketing often misses the mark due to its generic approach, while WhatsApp offers a significant advantage: 89% of customers prefer it for brand communication, compared with just 34% for email. The platforms...