Top UGC Agency in India

Do you remember the time when consumers were bombarded with boring and overly-polished advertisements that screamed “Buy me!”? Do you feel like consumer behaviour has shifted over the years? Do you feel like people are becoming more discerning in their purchasing decisions? And hence, are you noticing a change in the way brands are approaching advertising?

YES, right? Brands have taken note of this shift and even strive to ensure their advertisements don’t feel like advertisements. They have recognized that modern audiences prefer a subtle approach like user-generated content. 

According to a survey by Rakuten Insight, user-generated product videos were the top choice for 62% of consumers, followed by product images. These videos are so hyped because they resonate with consumers due to their authenticity. They further build trust and credibility through real-life experiences, making them more relatable and believable.

In light of this trend, the importance of UGC Agency India cannot be emphasised enough. These agencies possess the expertise and resources to harness the power of user-generated content effectively to design a campaign of a lifetime. Brands are continuously seeking out top UGC Company to modernise their marketing strategies and engage with their audience in a more authentic, fun, and compelling manner.

With the ability to create content that resonates with modern consumers’ preferences for authentic and subtle content, these UGC agencies play a pivotal role in helping brands stay relevant and competitive in the country’s marketplace. 

Industry giants have begun to launch UGC campaigns with the best UGC Agency to capitalise on the immense potential of UGC Campaigns. Let’s look more closely at it with an example.

A successful Example of UGC Campaign By Lays

The Lays #SmileDekeDekho campaign is the perfect example of how brands can effectively leverage user-generated content to connect with their audience uniquely and memorably. 

The most innovative aspect of this campaign was the incorporation of influencers’ smiles onto Lays’ packaging. This personalised each packaging and invited audiences to participate in the campaign by taking pictures with the Lays packets and sharing them on social media platforms using the campaign hashtag. This approach encouraged active participation and fostered a sense of connection and belonging among consumers.

While all this was on social media, behind the scenes of the successful campaign was a top UGC Agency. The agency handled various aspects of the campaign, including influencer selection, content creation, campaign management, and audience engagement. Their expertise in harnessing the power of user-generated content was instrumental in driving the campaign’s success.

Due to such complexities behind a UGC Campaign, brands are shifting the load to the top UGC Agency in India. One such agency that is recommended is UGC Agency. The company specialises in crafting tailored UGC strategies that prioritise genuine connection and engagement. 

Before we get into the details of why UGC Agency is the best in India’s market, let’s look at a few of the many types of UGC Videos offered by the leading UGC Agency in India. 

Types Of UGC Videos Offered By The Best UGC Company in India

Unboxing Videos

While boxing videos are known for providing insights into the product’s packaging and contents, the top UGC Ads Agency specialises in crafting the narrative so compelling, it generates a feeling of FOMO among consumers. With the thrill and excitement, the viewers feel compelled to join in the experience themselves, ultimately making a purchase. 

Product Reviews

According to Dixa’s research, 93% of consumers look for online reviews before purchasing a product. The top UGC Video Agency brings authentic feedback about the product or service to the general public. Witnessing the favourable encounters of others allows the audience to connect with real-life situations, creating trust for the brand.

Short Video Ads

Short Video Ads are potent to quickly grab attention and convey a concise message. Partnering with the leading UGC video company provides access to a wide array of perspectives and experiences, catering to the diverse interests of the target audience.

Behind-The-Scene Videos

Behind-the-scene videos offer a glimpse of what goes behind closed doors, showcasing the effort, creativity, and dedication involved in the process. It delivers the inside access of the company to the audience. They allow audiences to connect with brands on a more personal level by humanising the experience and showing the people behind the scenes of the beautiful products and events. 

Product Demonstrations

These videos are essential for consumers to grasp the functionalities and features of a product or a service in real-life scenarios. The leading user-generated video platform provides creators with guidance and captivating scripts for showcasing products, ensuring clarity for consumers to understand their benefits and functionalities.

Along with this, the top-tier user-generated video agency provides services apart from this, catering to brand needs. 

Now, let’s check why the UGC Agency is the best in India.

Why UGC Agency Should Be Your Go-To Choice?

Contact Of Over 300 Million Content Creators

The best UGC Agency has access to 300 million+ influencers, content creators, and artists ranging from different languages, niches, and platforms. This extensive network helps brands to handpick influencers according to their campaign’s needs.

Almost A Decade-Long Experience

The top UGC Agency holds an experience of more than 8 years of serving its clients with exceptional results. This journey of 8 years isn’t just about number and duration, it’s about the knowledge acquired over the years. 

Over 1200+ Clients Served

For 8 years, the top-notch user-generated video company has worked with industry giants like OnePlus, Free Fire, Mama Earth, Skybags, Groww, etc. With their consistent delivery of exceptional results, they attract top-tier clientele. 

Successfully Executed 30k+ Campaigns

UGC Agency has completed more than 30,000 successful campaigns worldwide in countries including India, UAE, the US, the UK, Indonesia, and the Philippines. Their creativity and innovation take charge and every campaign executed by them sets new benchmarks. 

Wrapping Up

Despite the chaos of the Internet, UGC Agency can help your brand’s campaign stand out and gain traction in social media. All these successful campaigns and the robust portfolio of clientele make UGC Agency the best UGC Company in India.

Partnering with them will benefit your brand tremendously in this cut-throat competitive market.