11 Best Practices When Designing a Real Estate Website

The real estate business isn’t something easy. You need to do everything accurately and truthfully. So, how can you neglect a real estate website? You can’t, of course! Cause today’s world clients will go through your website before contacting you.

So, if you can’t impress them at first glance, you will definitely lose the deal. You need to give your best while designing your website. Let’s practice these best practices while designing a real estate website.

11 Best Practices for When Designing a Real Estate Website

Property Location

The client will come to you looking for a property, right? So, the first thing that comes to their mind is location. Where and what kind of property can you offer?

That’s what they would have in mind. So, it’s only natural if you answer them at first glance, it wil leave a great impression.

You need to hook every client. Whether someone is looking for a city apartment or a quiet suburban home, let them know what the area around the property offers. This will impress them and make their decision easy.

Ux Ui Design

This is the most important factor about any website. Imagine entering someone’s home and seeing everything messy as hell. Would you stay there longer or find a way to escape? Of course, you try to run away.  Ux(user experience) & Ui (User interface) work the same way for a website. 

So, you need to do that to make your client take a tour of your website. Here are a few tricks to enhance the UX & UI design:

• Integrate Google Maps
• Highlight Key Locations
• Responsive Design 
• Use Clear Menus
• Add a Search Bar

Collect Accurate Data

Collecting accurate data is a must for real estate businesses. It’s not about taking any information and filling out a website. It’s a matter of real data.

Why? Cause,

Clients want to know Whether home prices are going up or down. How long are properties staying? Gathering real-time data on these trends can give your users valuable insights. 

Here is how to do it:

• Online Tools: Use tools like Zillow’s API or CoreLogic Google Analyst to pull in real-time market data. These platforms offer insights into average home prices.
• Crime and School Data: Use platforms like NeighborhoodScout or GreatSchools to get data on crime rates and school ratings.
• Public Records: Access public records for data on property taxes, zoning, and past sales. Websites like the county assessor’s office or municipal databases can be goldmines of this information.
• Crime and School Data: Use platforms like NeighborhoodScout or GreatSchools to get data on crime rates and school ratings. Integrate this into your site to give users a complete picture of the area.

Deliver Emotion With Video

Visual content works better than talks. A virtual tour can make a property feel more natural. It’s like inviting someone to walk through the home without leaving their couch. 

Highlight special features, like a cozy fireplace or a spacious backyard, and let viewers imagine themselves living there. Use gentle background music or a friendly voiceover to add warmth and personality to the tour.

Wanna gain more trust? Well, then-

Create videos that show what life could be like in the property or area. This could be a day-in-the-life style video that follows a family enjoying their new home. Help them to make their decision.

Strong copywriting

Strong copywriting is all about conveying a message within 1 line. In real estate, copy means describing a property by showcasing both its features and the lifestyle it provides.

Use clear language, highlight benefits, and appeal to emotions. Every word should motivate the reader to learn more or act. Be clear with your words and intentions.

Strong SEO

To apply the above work, you need to bring the client to your first place. How do you do that? You can’t just make a website and leave it. The client just comes automatically. You need to pop up your service in front of the client. That’s where SEO works.

With effective SEO strategies, your website becomes more visible, attracting more traffic and, ultimately, more leads. It gives the competitive nature of the real estate market.

A well-optimized site can make the difference between being found by someone ready to buy or getting lost in the vast sea of online listings.

SEO helps you reach the right client at the right time. It increases your chances of converting visitors into clients.

Proper Use Of The CTA Button

You have your client’s attention, and he is convinced to buy from you. But how can he reach you? That’s where you need a CTA button. It will guide them to you in just one click.

So, adding a CTA button with phrases like “Book a Tour,” “View Listings,” or “Contact Us Today” works best. It’s important to place these buttons strategically. This makes them easy to find without overwhelming the user. 

Use contrasting colors to make them stand out, and ensure they are mobile-friendly. So visitors can easily click through on any device and reach out to you.

Proper Branding

Proper branding on a real estate website is important for creating a solid and memorable identity that sets you apart from competitors. Use your logo, colors, fonts, and tone frequently on all pages to build trust and recognition.

Your branding should mirror your business’s values and personality. It is easier for visitors to connect with your business and remember you when they’re ready to make a decision.

Best Property images

Seeling home is all about looks. No matter how much you try, you can’t look at poetry home through words. You need to present them visually as much as possible. 

High-quality photos help showcase the property’s features and make a strong first impression. Clear, bright images that highlight the best aspects of a home or building can attract more interest and make visitors want to learn more.

Seth Williams, who generates lead through his website agrees with it, “High-quality property images are not just eye candy; they’re your first impression, your digital handshake. They captivate, inform, and convert potential buyers, making them essential for a compelling online presence.“

Present Yourself as an Expert

Why would anyone take the risk to buy from you?  Why would they believe you? They won’t believe you just like that. You need to prove yourself. You need to present yourself as an expert.

It will help build trust with potential clients. Share your knowledge through blog posts, market insights, and tips for buyers and sellers. Showcase your experience, credentials, and any awards or certifications you’ve earned. Include testimonials from satisfied clients to demonstrate your trusted expertise.

Client Testimonials

No matter how much you try, a client won’t trust you easily. They won’t trust you but trust your happy customer. Client testimonials are the best trick to building trust in your client.

When potential clients see positive feedback from others, it reassures them of your reliability. Testimonials showcase your success and build credibility, so feature these reviews prominently on your site.

Sum Up

It’s not easy to make a trustworthy real estate website, but it’s not impossible. If you follow those best practices when designing a real estate website, it will surely work out in your favor.