Boost Your Blackpool Business Online: An Easy SEO Guide
According to the World Population Review, Blackpool has a population of more than 141,000. With over 4000 local businesses in Blackpool, the market may seem saturated, but an online presence can make you stand out. So, how can you make your business a success online? The answer is SEO. Search engine optimisation can drastically improve your business’s performance as it is not just simple keyword targeting. Award-Winning SEO Agency in Blackpool incorporates user-oriented content, using Google Business to list your business, publishing Google reviews, and addressing their concerns. It also involves adding more visibility to your business by mentioning your business’s address, contact information (Phone number, email, etc), location, photos, reviews, ratings, events, etc.
SEO is the way to optimise your website. Search engine optimisation increases website traffic and helps you to reach your business targets. How to improve SEO? Here’s an easy SEO guide to boost your Blackpool business online.
Local SEO
Local SEO is a search engine results strategy that allows businesses to be visible in search engines’ local search results. You need to understand the local business in Blackpool through an SEO guide and make SEO strategies accordingly. Local SEO also helps search engines like Google understand what your business offers and its location and establish credibility. It improves your perception of your business as a trusted one. Here are easy SEO tips:
- Keyword research: Keyword research comes under SEO basics and includes finding search words or terms people use when looking for local services or products. When these keywords are ranked, they drive the highly targeted local traffic to your site. This ultimately brings more traffic and customers to your business. You can also use Google Autocomplete to know long-tail keywords.
- Optimise Google My Business: Optimising your Google My Business helps your customers reach out to or visit your store. Add information like your Phone number, email address, opening hours, closing time, images, and reviews. You must also add business attributes like Wi-Fi Availability, pet-friendly, and air conditioner.
A professional SEO services provider in the UK, use this strategy as per your business requirement for best results.
Competitor Research
Our SEO guide mainly focuses on competitor research. SEO competitor research is the process in which you analyse the SEO strategy of competitors, identify the keywords they are using and find ways to embed them in your content. This way, you will be able to understand their strength and weaknesses and outrank them. This local SEO tip will make your SEO strategy better.
Incorporate Technical SEO
Just working on keywords is not enough. Use technical SEO strategies for businesses in Blackpool to create a good SEO strategy. This includes proper use of metatags, H1, H2, H3, and H4 for title headings, proper keyword density, backlinks, a Quick-loading website, and good security.
Optimise Images
SEO guide for local businesses related to images used on the website:
- Use well-descriptive image names with relevant keywords in them
- Add alt tags
- Compress the image before uploading so it doesn’t affect the website’s loading speed. Plenty of software can compress images to make them simpler for you. Make sure the image quality is not affected much
- Resize the image with precision with the required file format (JPEG, PNG, GIF)
- Use structured data for images
Local Citations
Local citations cannot be overlooked when discussing local SEO tips. Citations are online mentions that other websites or businesses do of your company’s name, address, and phone number, mainly seen on social media profiles and business directories.
NAP (Phone number) citations hold importance as search engines like Google might use them to verify whether the business information is trustworthy and correct. When Google finds more NAP citations, it understands your business as more credible and legitimate. So, you should want to get more citations from trusted websites. You can use listing management tools to know about your local listing.
Focus on Online Reviews
Reviews are a means of social proof that adds validity to your expertise. They also help to instil confidence in your potential buyer. Reviews are visible in search results and play a vital role in ranking. You can also get reviews on other platforms about your business. Here are a few tips to follow:
- Ask your customers to leave reviews on the platform that you prefer.
- Use business cards with QR codes for quick access to the online review portal.
- Embed widgets for an easy review process.
You can incorporate simple SEO strategies to boost your business. SEO good practices can make a big difference.
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