Leveling Up Your Game For the International Market With Game Translation

Today, games aren’t just an activity enjoyed by a bunch of introverted and nerdy people; rather it has transformed into a career, a business and a new trend. You won’t believe but the revenue this industry generates is greater than the revenue generated by the music and movie industry combined. In 2022, the global film industry generated revenue of $26 billion while the music industry, $26.2 billion. And the global gaming industry gained the top position with $184.4 billion.

There are many factors responsible for the growth of the gaming industry among which the major role is played by technological advancements. The way gaming genres have emerged and constantly revolutionized and how this industry isn’t male-centered now are few of the key factors too. Other than that, how a game translation company translates the game for the international audiences is a major factor and the center point of this read. So let’s delve into this read and talk about how gaming businesses can make their game international market-friendly.

Game Translation – Working on the Peculiarity of Video Game Texts

In the past few years, game translation has gained enough popularity because of the advantages it provides. It is a complex process which involves conversion of in-game texts from one language to another. This translation process is a peculiar one as it involves a combination of linguistic, cultural and technical expertise. It is a work that needs constant updates and a strict quality assurance process in order to ensure that the end product is free of error and is the perfect version of the original game for the target audiences.

Game translation works not only on the language but also makes sure that the texts fit on the screen as the number of characters changes in every language. For instance, if a word in English consists of 4 characters, in German the word might be long. So translators make sure that the language fits according to the screen size without hindering the image visibility for the audience. Game translators are fully aware of the mechanics and gameplay which makes games truly relevant for the audience. On the plus side, these translators work with game developers, localization managers, and other team members to ensure that the translated text aligns with the vision of the game.

How GameTranslation Makes Your Game International Market-Ready?

When game businesses aim to go global and cater to an international audience, game translation becomes necessary for them. Translations allow them to depict their games and their features in front of the whole world.

Comprehensible Video Game Narrative

Video games are based on specific narratives that tell a story. For instance, open world games allow gamers to develop a path of their own and gather things along the way to survive in the gaming world. To play such games, the audience needs to understand the story so that they can get an immersive experience. This is where game translation enters and bestows understandable narratives.

Once the audience understands the vision and story of your game, the game becomes a piece of cake for them. With translation, your game also has a chance of entering esports tournaments that will further take your game to global fame.

Translating Humor For Better Understanding

Humor translation is one of the most important and difficult aspects of game translation. Humor varies from culture to culture. One thing that might be funny in one culture can sound offensive in the other one. This is why when games are translated, humor translation is taken care of by translators so that your games are welcomed in the target market. Humor has deep connections in culture. With game translation, humor is accurately translated and made relevant with the target audience culture.

Audiovisual Content Translation

This is another part of game translations. Translators  translate the audio and visual graphics of the game and synchronize them for the target audiences. It means that the delivery of dialogue and the appearance of the text on the screen happens at the same time which makes it easy for the audience to understand what is going on in the game. Here, gaming and software translation services are of utmost importance as they make sure that the game resonates with the target audiences and makes your game’s entry into the international market a smooth one.

So what are you waiting for, get a professional game translator for your game today and level up your game for the international market and generate revenue in billions.

Final Words!

To sum up, game translation is the right tool for your game if you are trying to expand on an international scale. With game translation, your game will not only speak the language of the target audience but also resonate with their culture. You can translate the humor of your game to sound more accurate and make sure that the audience understands the narrative and gameplay of your game.