How To Use Influencer Marketing To Drive Traffic And Sales For Your Small Business?

In today’s world, brands and influencers share a very close relationship with each other. Earlier, brands had other methods or ways to promote themselves. However, the emergence of influencers as a concept and the growth of influencer marketing has played an important role in companies and brands looking at another medium of advertising seriously.

When a small business has limited experience with influencer marketing, it might not be aware of the different ways in which it can prove to be beneficial. Some small businesses believe influencer marketing only helps in creating more awareness about a product or the company that has manufactured it. What they do not realize is that influencer marketing can help significantly in driving sales and traffic.

When you collaborate with an influencer and ask them to promote a product, you can expect to see a growth in the sales of the product very soon. This clearly shows that influencer marketing has a positive effect on a company’s business. This is one of the simpler ways to make one understand how influencer marketing helps in increasing sales and generating higher revenue for a company. There are several other ways in which this form of marketing brings in more profits for a brand.

If not an app, every business today has a website of its own. The website of a company not only helps in creating awareness around what it stands for and does. It also plays a very important role in its growth as far as sales and revenue are concerned. If a large number of people visit the website of your company, you can expect some of them to invest in the products and services you offer. Increasing the traffic on your website, therefore, is very important.

A lot of companies reach out to influencers to help them get more people to visit their websites. While putting up a post on their social media feed, an influencer can direct their followers to your company’s website. The influencer can also give the followers an overview of the company and state a few reasons why they should visit the website.

Creating a Strategy for Driving Traffic

Even if you want to give the responsibility of driving traffic to an influencer, you must make it a point to sit with them and come up with some strategies on how to go about it most efficiently. Content is presented in different forms or types. Some of the most popular forms of content are blog posts, articles, surveys, photos, videos, quizzes, website content, case studies, interviews, announcements, and press releases.

The type of content you should opt for at a given point in time depends on several factors including the kind of content that seems to getting traction at the moment, the objectives you have, and the pace at which you want to drive traffic. For a particular type of marketing goal, infographics could work very well. For another kind of campaign, opting for audio-visual content could prove to be the best idea.

If you go through the social media feed of an influencer, you will realize that not all their posts perform equally well. While some of the posts might have received a lot of engagement, the response to some of the other posts might have been a little underwhelming. This generally happens because of the type of content posted or shared.

Whether you join hands with a mega-influencer or opt for a micro influencer collaboration, the impact of your campaign will be greatly determined by the kind of content you create. If the content strikes a chord with the influencer’s followers, it will help your brand. If the content fails, your efforts will fail to create any significant impact.

Increasing Sales and Revenue Through Influencer Collaborations

To ensure you get conversions out of the traffic brought in by influencers, you have to understand the different elements associated with influencer marketing. You have to choose the right influencers to collaborate with. An influencer, who has credibility and a good reputation, can get their followers to become your customers.

When it comes to influencer marketing, it is very important to collaborate with influencers whose vision, ideas, and sensibilities match yours. If you are a brand that specializes in making eco-friendly products, you should consider reaching out to influencers who promote eco-friendly items or stand up for issues concerning the environment.

Over the years, influencers have used several methods or techniques to drive traffic and generate sales for the brands they collaborate with. Sometimes, influencers offer discount codes to their followers on certain products offered by the brand they have partnered with. Brands also provide influencers with affiliate links. When the follower clicks on an affiliate link, they will be directed to a web page where they can buy the product from. On every single purchase, the influencer will receive a commission.

Getting Influencer Marketing Integrated with Your Sales Funnel

A sales funnel can be best described as a marketing term that is used to give one an idea about the kind of journey customers go through from considering buying a product to finally making the purchase. The number of steps involved in a sales funnel depends on the sales model constructed or followed by a company or brand.

It is extremely important to get influencer marketing integrated with the company’s sales funnel as both have several elements in common. Some of the elements that are an integral part of the sales funnel are awareness, interest, evaluation, negotiation, sale, and renewal. When the processes involved in influencer marketing and the steps followed in the sales funnel are in sync with each other, one can expect good results.

Measuring Traffic and Impact of Sales

Once you go for a micro-influencer collaboration or join hands with a mega-influencer to launch a campaign on social media, you must take some steps to measure its effectiveness accurately. Some of the metrics that one can use to measure traffic are audience engagement, brand mentions, conversions, search interest, and earned media.

Conclusion

Once businesses become aware of the fact that influencer marketing can help them increase the sales of their products, boost the demand for their services, and generate revenue for them consistently, they get more interested in it. If your objective behind engaging in influencer marketing is increasing profitability, you should make your intentions clear when you collaborate with an influencer. This will ensure that the influencer and the brand move ahead in the same direction.