Alex2024-10-24T16:51:10+00:00Email open rate and click rate used to be the key indicators of success of a bulk email campaign. These email marketing metrics offer valuable insights into how well your recipients are engaged with your brand and it’s always worrying to see a decrease in opens and clicks.
It is to note that a slight fluctuation or an occasional drop of an email open rate is acceptable because different email campaigns arise a different interest. But a sustained decline in open...