Top 10 Shopify Growth Tips for New Store Owners

While starting your Shopify store is thrilling, it can also feel overwhelming to think of all the things to do next. How will you get visitors to your site? How will you turn those visitors into sales? Every store that earns money has a strategy behind it, and you need to develop the right strategies now. 

The good news? You don’t need to be an expert in marketing to grow your store. Using the right tips and tools, even inexperienced Shopify owners can get momentum quickly. In this blog, we’ll share the 10 best Shopify tips for beginners that will help you grow your online store, create sales, and create a solid online presence immediately.

10 Best Growth Tips and Strategies to Grow Your Shopify Store

To increase your store’s growth rate you shouldn’t only be relying on good products. You should implement some best strategies and use the right tools. Here are 10 growth tips that all new Shopify store owners should implement:

1. Optimize Your Store for Mobile Users

The majority of shoppers use their phones to browse, so your store must look good on mobile. If the buttons are tiny or the layout is a mess, visitors will leave quickly.

Use a mobile-responsive theme that automatically resizes to different screen sizes. Always test your store on Android and iPhone before running ads or campaigns to make sure it’s fast and smooth.

2. Improve Page Loading Speed

Online shoppers hate slow stores. If your Shopify site isn’t fast enough, visitors will leave before they see your products. You can speed your shop up by compressing images, removing unused apps, and using a lightweight theme. Tools like Google PageSpeed Insights can help determine what is slow. A faster store means more visitor retention and more sales. 

3. Build Trust with Customer Reviews

People feel more confident in purchasing something when they see others had a positive experience with it. That’s why customer reviews and ratings are so effective. 

Having reviews on your product pages will ultimately build trust, especially with new visitors who haven’t purchased with you yet! Ask your customers who love your product if they would leave you a review, and as a token of appreciation, give them a little discount for their next order.

You can also find apps like Loox or Judge.me that you can use to post star ratings, review photos, and even video testimonials, which can increase your sales and credibility.

4. Use the Power of Dynamic Pricing

Dynamic pricing enables you to set flexible discounts based on the number of items a customer buys or the total value of the cart. This encourages customers to buy more, which generates larger orders and more revenue. There are deals like “Buy 2, get 10% off” or “Spend $100, get $20 off” that you can offer easily.

Instead of offering discount rules and `discounts` like the examples we mentioned above (that would take 10 to 15 minutes to set up each in the discount section of your Shopify admin), you can use the Shopify Bulk Discount App. The app allows you to create dynamic pricing quickly and provides incentives for bulk buying and increasing average order values for your store

5. Start Email Marketing Early

Email marketing is one of the simplest ways to foster a connection with your customers–and you don’t have to have a large audience to get started.

You can entice visitors to your website to subscribe to your emails by offering them a discount code, free guide, or early access to products. Once someone subscribes, you can send welcome emails, product updates, special offers, and abandoned cart emails.

Applications such as Shopify Email or Klaviyo allow you to quickly create email campaigns. In the long term, this is how you will create a repeat customer base.

6. Upsell and Cross-Sell to Increase Cart Value

Don’t just think about adding customers; think about maximizing the sale of every order. Upselling refers to proposing a higher(lower valued) or premium (this product has more features, increased value) product to your customer. Cross-selling refers to capturing interest for other related products.  For example:

• “Buying a phone? Add a screen protector for just $5.”
• “Get the deluxe version with more features for only $10 more.”

7. Use ‘Request a Quote’ for B2B Sales

If you plan to service wholesale purchasers or businesses, offer a Request a Quote option. Not every B2B customer will immediately place an order; many customers want to negotiate quantities, prices, or specific needs before making an order.

Offering customers a request for a personalized quote can enhance your store to larger customers and overall increase your chances of closing large orders.

You can use the Shopify Request a Quote App by Addify to add this functionality to your store, and customers can easily ask for quotes directly from your product pages. There will be no confusion.

Apps such as Bold Upsell or Frequently Bought Together allow you to display these offers to customers on product pages and cart pages. These little offers can earn you more from every sale you make!

8. Use Social Media to Drive Traffic

Even the best Shopify store won’t be able to succeed if shoppers can’t find it. That’s why you should utilize social media. For different products and markets, you can try various platforms like Instagram, TikTok, Facebook, or Pinterest. 

Use social media to create engaging content like behind-the-scenes footage, product demonstrations, tutorials, or featuring customers. You also don’t need to use ads right away. If you use quality content and do it consistently you will launch your store in no time.

9. Offer Free Shipping Thresholds

Numerous shoppers abandon their carts due to shipping fees at checkout. A great way to combat that is to offer free shipping on orders over a specific dollar amount. For example, “Free shipping on orders over $50” will entice customers to add more items to the cart to qualify for free shipping. 

Not only does free shipping increase your average order value, but it also increases customer happiness. You can set this up very easily in your Shopify shipping settings.

10. Track Your Analytics and Learn from Them

To grow your store, you need to know what’s working and what’s not. Shopify’s built-in analytics show you where visitors come from, which products sell best when people leave your site, and how often carts are abandoned.

Use this data to make smart decisions. If most traffic comes from Instagram, focus your efforts there. If users drop off on a product page, improve the photos or description. Keeping track and adjusting growth comes from learning and improving over time.

Conclusion

In conclusion, expanding your Shopify store isn’t just about your store setup; you also need the appropriate strategy and tools to know how to proceed. Small adjustments like dynamic pricing and gaining trust with reviews build traction. Keep your attention on creating a better experience for your customers, learn about your customers through data, and use apps that add quality time to your working hours. If you stay consistent and patient, it’s possible that your Shopify store can become a thriving online business.